Skip to main content

Mitsubishi UFJ to Acquire Naming Rights to Tokyo National Stadium



Parties involved in the situation confirmed this week that the Mitsubishi UFJ Financial Group is in the final stage of acquiring naming rights to the National Stadium in Shinjuku, Tokyo effective 2026. The contract is estimated to be worth ¥2 billion per year (~$13 million USD), with a total value of ¥10 billion (~$65.5 million USD) over the contract's 5-year term. It will be the largest domestic stadium naming rights deal in Japanese history.

According to an involved source, the stadium's name will include the MUFG acronym but is likely to retain the current "National." Mitsubishi UFJ will become involved in the stadium's management, seeking to increase customer interaction through events and other plans.

The National Stadium, the main venue for the 2021 Tokyo Olympic and Paralympic Games, was privatized in April this year and is operated by the Japan National Stadium Entertainment group, a management firm jointly held by NTT Docomo, J. League and other entities. JNSE has a ¥52.8 billion (~$345 million USD) contract with the Japan Sport Council for the facility's operating rights. The firm has cited naming rights as one of its primary sources of revenue.

source article:
translated by Brett Larner
photo © 2025 Brett Larner, all rights reserved

Buy Me A Coffee

Labels:

Comments

Post a Comment

Most-Read This Week

'Kobe 2024: Aitchison, Athmani Lead Record-Breaking Thursday'

  https://www.paralympic.org/news/kobe-2024-para-athletics-world-championships-aitchison-athmani-lead-record-breaking-thursday Complete results and daily schedule from the Kobe World Para Athletics Championships are here .
Post a Comment
Read more

Arao Becomes 1st Man in 40 Years to Score Back-to-Back Ome Road Race Wins

30 km is an under-appreciated distance, and both of Japan's big races at that distance happened Sunday. At the Ome Road Race in western Tokyo's mountains, Sydney Marathon 6th-placer Masato Arao (ND Software) became the first man since the great Kunimitsu Ito in 1985-1986 to win back-to-back years. Arao, who finished 39th of 40 on his leg at the New Year Ekiden last month, stayed in the pack through 20 km before going on the attack, putting over a minute on New Year Ekiden Sixth Stage CR breaker Yudai Shimazu (GMO). Sub-1:31 winning times are rare on the tough and hilly Ome course, but Arao's 1:30:54 almost equaled his 1:30:50 from last year, making him the first Japanese man ever to do it twice and second only to CR holder Ezekiel Cheboitibin . Next up Arao races the Tokyo Marathon, where he is targeting sub-2:06. Shimazu was 2nd in 1:31:58 and Yuta Nakayama (JR Higashi Nihon) 3rd in 1:32:07. Cheboitibin was only 9th, running almost 8 minutes off his CR in 1:36:42. Shi...
2 comments
Read more

Nat'l University Ekiden Updates Here

Looks like I just went over my update limit on Twitter - sorry, it's the first time I've tried to use it for this. I'll look for another option next time. In the meantime I'll add updates to the comments below. Not sure if that has a max too but I guess we'll find out. Update: Part one of the Nationals commentary can be found here .
77 comments
Read more