Skip to main content

Mitsubishi UFJ to Acquire Naming Rights to Tokyo National Stadium



Parties involved in the situation confirmed this week that the Mitsubishi UFJ Financial Group is in the final stage of acquiring naming rights to the National Stadium in Shinjuku, Tokyo effective 2026. The contract is estimated to be worth ¥2 billion per year (~$13 million USD), with a total value of ¥10 billion (~$65.5 million USD) over the contract's 5-year term. It will be the largest domestic stadium naming rights deal in Japanese history.

According to an involved source, the stadium's name will include the MUFG acronym but is likely to retain the current "National." Mitsubishi UFJ will become involved in the stadium's management, seeking to increase customer interaction through events and other plans.

The National Stadium, the main venue for the 2021 Tokyo Olympic and Paralympic Games, was privatized in April this year and is operated by the Japan National Stadium Entertainment group, a management firm jointly held by NTT Docomo, J. League and other entities. JNSE has a ¥52.8 billion (~$345 million USD) contract with the Japan Sport Council for the facility's operating rights. The firm has cited naming rights as one of its primary sources of revenue.

source article:
translated by Brett Larner
photo © 2025 Brett Larner, all rights reserved

Buy Me A Coffee

Labels:

Comments

Post a Comment

Most-Read This Week

Federation Tells World Championships Marathoner Horibata To Go On Diet

http://hochi.yomiuri.co.jp/sports/etc/news/20110307-OHT1T00258.htm translated by Brett Larner Having made the 2011 World Championships marathon team by running a PB of 2:09:25 to come in 3rd overall and as the top Japanese finisher at the Mar. 6 Lake Biwa Mainichi Marathon, Hiroyuki Horibata (24, Team Asahi Kasei), talked to the media at Osaka Airport on Mar. 7. Following Sunday's race Rikuren director Keisuke Sawaki , 67, told Horibata, "Let's cut things down a bit until the World Championships," directing him to go on a diet. The 189 cm Horibata weighs 72 kg [~6'3", 160 lbs]. When he joined Team Asahi Kasei in 2005 at age 18 he weighed 65 kg, and this weight is still generally listed on his profile at races and in the media. "For some reason it never changes," he said with a grin. His coach Takeshi Soh , 58, commented, "If he was hungrier for glory his world would change completely," slapping the 'heavyweight division runner...
Post a Comment
Read more

Nat'l University Ekiden Updates Here

Looks like I just went over my update limit on Twitter - sorry, it's the first time I've tried to use it for this. I'll look for another option next time. In the meantime I'll add updates to the comments below. Not sure if that has a max too but I guess we'll find out. Update: Part one of the Nationals commentary can be found here .
77 comments
Read more

Japan's Team Performance at World U20 Championships

There wasn't much surprise in the events where Japan did well at the Oregon World U20 Championships , with medals in the men's 110 mH, 400 mH and 3000 m, and top 5 finishes in the women's and men's 5000 m race walks, men's 4x100 m relay, men's pole vault and long jump, men's 200 m, women's 800 m and 3000 m, and women's javelin throw. Jeremy Koga ran a 12.95 (+0.3) Asian U20 AR in the men's 110 mH semifinals, then came back in the final with a 12.97 (+0.7) in the final to take silver behind a brilliant 12.72 U20 WR by American Le'Ezra Brown . Taiju Goto was expected to medal in the men's 400 mH, but after leading the semifinals the best he could do was silver in 49.23, gold going to the Czech Republic's Michal Rada with a 48.59 European U20 AR. Expected to do better in the 1500 m, Ojiro Honda ran a 7:48.49 U20 NR in the men's 3000 m final to score bronze, only to come in near the back of the field in the 1500 m final at 14th in...
2 comments
Read more