Skip to main content

Mitsubishi UFJ to Acquire Naming Rights to Tokyo National Stadium



Parties involved in the situation confirmed this week that the Mitsubishi UFJ Financial Group is in the final stage of acquiring naming rights to the National Stadium in Shinjuku, Tokyo effective 2026. The contract is estimated to be worth ¥2 billion per year (~$13 million USD), with a total value of ¥10 billion (~$65.5 million USD) over the contract's 5-year term. It will be the largest domestic stadium naming rights deal in Japanese history.

According to an involved source, the stadium's name will include the MUFG acronym but is likely to retain the current "National." Mitsubishi UFJ will become involved in the stadium's management, seeking to increase customer interaction through events and other plans.

The National Stadium, the main venue for the 2021 Tokyo Olympic and Paralympic Games, was privatized in April this year and is operated by the Japan National Stadium Entertainment group, a management firm jointly held by NTT Docomo, J. League and other entities. JNSE has a ¥52.8 billion (~$345 million USD) contract with the Japan Sport Council for the facility's operating rights. The firm has cited naming rights as one of its primary sources of revenue.

source article:
translated by Brett Larner
photo © 2025 Brett Larner, all rights reserved

Buy Me A Coffee

Labels:

Comments

Post a Comment

Most-Read This Week

National University Championships Entry Lists and Streaming

The 95th National University Track and Field Championships run Friday through Monday at Nissan Stadium in Yokohama. The complete meet schedule and live results are here . The 10000 m races were already held separately earlier this season. Streaming starts at 9:00 a.m. Saturday Japan time, with separate field event channels and Day 2 and 3 streaming here . Top entries in each event with best performance in the qualifying window: Men 100 m Shoma Yamamoto (Hiroshima Univ.) - 10.04 Fukuto Komuro (Chuo Univ.) - 10.07 Naoki Nishioka (Tsukuba Univ.) - 10.09 Riku Oishi (Toyo Univ.) - 10.13 Kaito Kuroki (Chuo Univ.) - 10.14 Ryunosuke Mizuno (Waseda Univ.) - 10.14 Yugo Haitamataira (Juntendo Univ.) - 10.17 Shun Miyashita (Daito Bunka Univ.) - 10.19 200 m Akira Hayashi (Keio Univ.) - 20.36 Tomoru Funaki (Daito Bunka Univ.) - 20.39 Oma Asai (Tsukuba Univ.) - 20.47 Reishin Yamamoto (Toyo Univ.) - 20.49 Shingo Suzuki (Tokai Univ.) - 20.54 Haruto Nakamura (Fukuoka Univ.) - 20.55 400 m Shinya Hayashi...
Post a Comment
Read more

Australian YouTuber Handed Lifetime Ban by Ageo City Half Marathon After Running 1:06 with Another Runner's Bib (updated)

After discussion with their race's chief JAAF referee, on Nov. 27 the organizers of the Ageo City Half Marathon handed down a lifetime ban from their event against 36-year-old Australian Matt Inglis Fox  for running the Nov. 15 race wearing the bib number of another JAAF-registered runner. The incident came to light after Fox posted on his personal Instagram account that he had run a PB of 1:06:33 and finished 203rd in Ageo with a 10 km split of 31:03, along with photos and video of himself in the race wearing a bib number beginning with 11. Fox did not appear in the results by name or in that time or place, the closest match being a 1:06:54 gross, 1:06:50 net finish time with a 31:21 10 km split for 18th place in the JAAF-registered division and 209th overall by bib number 1129, registered to a non-Japanese Tokyo-resident club runner. The club runner, Harrisson Uk , readily confirmed that he had given his bib to Fox, saying, "I gave my number to Matt. It wasn't me."...
82 comments
Read more

Monterey Welcomes Student-Athletes from Sister City Nanao, Japan

a press release by the Monterey-Nanao Cross Country Exchange Project photos here Fourteen student-athletes from Nanao High School in Ishikawa Prefecture, Japan, recently completed a weeklong visit to the Monterey Peninsula as part of the Monterey–Nanao Cross Country Exchange Project , bringing together young people from the two Sister Cities through running, education, environmental stewardship, cultural exchange, and friendship. The seven boys and seven girls from Nanao were paired with 14 members of the Monterey High School cross country team and stayed in their homes throughout the visit. The week marked the first half of a reciprocal exchange that will continue when the Monterey students travel to Nanao later this year. The visitors received their first introduction to Monterey shortly after arriving at Monterey High School, walking with their hosts to Sister City Park and gathering for photographs beside the sign honoring Nanao — a fitting beginning for a week devoted to bringin...
Post a Comment
Read more