A record-breaking 10,547 people ran the 61st edition of the Ehime Marathon on February 11th, generating a local economic impact of roughly ¥467,000,000 (~$3.1 million USD). The Iyogin Regional Economic Research Center (IRERC) estimated that the marathon generated ¥370,000,000 (~$2.5 million USD) is "direct impact" including organizers' operating expenses and runners' transportation and accommodation costs, with an additional "indirect impact" of ¥161,000,000 (~$1.0 million USD) on the local accommodation and restaurant industries.
Factoring in overlap, the total economic benefit to the area was estimated to be ¥467,000,000 (~$3.1 million USD). This exceeded last year's estimated impact, the Ehime Marathon's first edition in 3 years, by ¥28,000,000 (~$190,000 USD). The IRERC cited an increase in the number of spectators this year after the lifting of coronavirus pandemic-era restrictions, and an increase in the cost of accommodations.
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