Skip to main content

Ehime Marathon's Local Economic Impact Estimated at $3.1 Million USD


A record-breaking 10,547 people ran the 61st edition of the Ehime Marathon on February 11th, generating a local economic impact of roughly ¥467,000,000 (~$3.1 million USD). The Iyogin Regional Economic Research Center (IRERC) estimated that the marathon generated ¥370,000,000 (~$2.5 million USD) is "direct impact" including organizers' operating expenses and runners' transportation and accommodation costs, with an additional "indirect impact" of ¥161,000,000 (~$1.0 million USD) on the local accommodation and restaurant industries.

Factoring in overlap, the total economic benefit to the area was estimated to be ¥467,000,000 (~$3.1 million USD). This exceeded last year's estimated impact, the Ehime Marathon's first edition in 3 years, by ¥28,000,000 (~$190,000 USD). The IRERC cited an increase in the number of spectators this year after the lifting of coronavirus pandemic-era restrictions, and an increase in the cost of accommodations.

source article:
Labels:

Comments

Post a Comment

Most-Read This Week

'CAS Clears Japan’s Olympic Silver Medallist Ikeda of Doping, Overturns Ban'

https://www.aljazeera.com/sports/2026/10/23/cas-clears-japans-olympic-silver-medallist-ikeda-of-doping-overturns-ban The AIU's missteps in this case cost Tokyo Olympics and Oregon World Championships 20 km race walk silver medalist Koki Ikeda , a Toyo University graduate who competes for the Asahi Kasei corporate team, the chance to represent Japan at a home soil World Championships last year. It is almost unheard of for an athlete to successfully fight a biological passport suspension as Ikeda did, making this a highly significant case. The CAS' press release about its decision stated: "The Panel stressed that the Athlete did not merely assert his position on the ABP abnormalities but adduced very extensive evidence in support of his explanations. In this highly complex case, the evidence brought during the CAS proceedings was far more abundant and specific than during the first instance proceedings with the WA Disciplinary Tribunal, implying the CAS Panel had further ...
Post a Comment
Read more

Meijo Back With Morinomiyako Ekiden CR for National University Title

The last big dynasty school in Japanese women's distance running with 7-straight wins at October's Morinomiyako Ekiden from 2017 to 2023 and 6-straight titles at the season-ending Mt. Fuji Women's Ekiden from 2018 to 2023, Meijo University came back from a 3rd-place finish last year to win the 44th Morinomiyako Ekiden again, leading almost start-to-finish to set a 2:02:21 CR for the 6-stage, 38.0 km course in Sendai. 12 second back in 2nd after the opening leg, collegiate 3000 mSC champ Nozomi Kondo put Meijo out front with a 12:36 CR for the 4.0 km Second Stage, and the rest of the team never looked back. The biggest threat to a Meijo win was on the 9.2 m Fifth Stage, where this year's collegiate 10000 m winner Sarah Wanjiru from last year's runner-up Daito Bunka University started 50 seconds back from Meijo 1st-year Mao Kimura . In taking the 10000 m title Wanjiru had outrun Kimura by over a minute, but today Kimura was a revelation, strong and smooth out fr...
1 comment
Read more

Morinomiyako Ekiden Preview

The university men's ekiden circuit is 100% dominated by schools from the Tokyo-area Kanto Region, but for women it's more geographically diverse, the last two big dynasty schools being the Tokai Region's Meijo University and the Kansai Region's Ritsumeikan University with Kanto's Daito Bunka University a perpetual close 2nd at both of the main races, Sunday's Morinomiyako Ekiden and December's Mt. Fuji Women's Ekiden . Last year Kanto's Josai University scored upset wins at both Morinomiyako and Mt. Fuji , to make it a rare Kanto sweep. At Morinomiyako DBU was 2nd yet again with Meijo 3rd and Tohoku region local Tohoku Fukushi University a surprise 4th to hold 2024 winner and top Kansai team Ritsumeikan back to 5th. At Mt. Fuji Tohoku Fukushi almost pulled off a shock win on the anchor stage before Josai came back on the final climb, bumping DBU down to 3rd and Meijo to 4th, with Ritsumeikan 5th there too. Fresh names at the top of the list a...
1 comment
Read more