Skip to main content

Moscow World Championships Men's Marathon Broadcast Earns 26.9% Peak Viewership Rating

http://dogatch.jp/news/tbs/18712

translated by Brett Larner

As part of its nine-day broadcast of the Moscow World Championships beginning August 10, TBS' broadcast of the August 17 men's marathon earned an average viewership rating of 23.1%, with peak viewership logged at 26.9%.  The highest viewership ratings came at 8:59 p.m. near the 9 km point of the race with a shot of members of the Japanese team in the lead pack chasing after breakaway leader Tadese Tola (Ethiopia), at 10:24 p.m. near 36.8 km when Kentaro Nakamoto (Team Yasukawa Denki) was running in 6th in pursuit of the lead group, and at 10:26 p.m. when Yuki Kawauchi (Saitama Pref. Gov't.) ran past a group of supporters from his hometown of Kuki near the 35 km point.

The Japanese men's 4x100 m relay team also earned good ratings on the August 18 broadcast.  With an overall average viewership of 13.0% for the broadcast slot from 9:00 p.m. to 10:15 p.m., viewership increased gradually from 10.2% at 9:46 p.m. for the team's preparation for its heat to 17.2% for the start of the race at 9:58 p.m.  The maximum ratings of 18.5% came just afterward when the team finished 2nd to qualify for the final and team members were awaiting confirmation.  The 10:15 p.m. to 12:00 p.m. slot including the final averaged 14.0% viewership, with 17.0% at the start of the race at 11:40 p.m. and the time slot's peak of 17.7% a minute later immediately after the finish.

Comments

TokyoRacer said…
Really? I didn't know viewership could be tracked so accurately minute by minute. I wonder how they do that. Is that done in the US also? Anyone in America know?
Brett Larner said…
Given the news these days, it doesn't seem that surprising that there is accurate, real-time tracking of digital broadcast viewership.....
Anonymous said…
Given the rumours that the timing of the race was link to TV schedules in Japan, it is good that the race got such a good audience.

Most-Read This Week

On the Loss of the ARRS Database

At some point in the last few months I discovered that both versions of the ARRS database, the static one and the searchable version , are gone. Last week David Monti posted a link to the ARRS history of an event he covered in Race Results Weekly, I guess copying and pasting a link from last year without looking at it, and that reminded me to write something about the loss of the database. The Association of Road Racing Statisticians was basically a one-man show operated from the remote Northern California shores by Ken Young . When the site existed its intro read: The Association of Road Racing Statisticians (ARRS) is an independent, non-profit organization that collects, analyses and publishes results and statistics regarding elite distance running at distances 3000m and longer...The data of ARRS is stored in the ARRS database, which has more than 1.3 million performances from more than 240,000 races by more than 95,000 elite and sub-elite distance runners worldwide...This website ...

Multiple National Records This Weekend

Olympic and World champion Haruka Kitaguchi got the biggest headlines among Japanese athletes this weekend, overcoming a rough last year and a half that included injury and a coaching change to break her own javelin throw NR by over a meter and a half to win the inaugural WA Ultimate Championship in Budapest. U20 WR and Asian AR holder Ziyi Yan opened with a big 68.05, 0.67 m further than Kitaguchi's best-ever from back in 2023. That could have been the end, but Kitaguchi came back from a 61.15 m first attempt to throw a massive 68.92 m NR on her next one, ultimately enough for the win. She still has a long way to go to match the 18-year-old Yan's 71.74 m from May, but it was a clear statement that Kitaguchi is back. Back home at the National Corporate Track and Field Championships in Kyoto, women's pole vault NR holder Misaki Morota continued a solid comeback season of her own, bettering her NR from May by 1 cm with a 4.51 m on her first attempt. Morota took another 3...