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Moscow World Championships Men's Marathon Broadcast Earns 26.9% Peak Viewership Rating

http://dogatch.jp/news/tbs/18712

translated by Brett Larner

 As part of its nine-day broadcast of the Moscow World Championships beginning August 10, TBS' broadcast of the August 17 men's marathon earned an average viewership rating of 23.1%, with peak viewership logged at 26.9%.  The highest viewership ratings came at 8:59 p.m. near the 9 km point of the race with a shot of members of the Japanese team in the lead pack chasing after breakaway leader Tadese Tola (Ethiopia), at 10:24 p.m. near 36.8 km when Kentaro Nakamoto (Team Yasukawa Denki) was running in 6th in pursuit of the lead group, and at 10:26 p.m. when Yuki Kawauchi (Saitama Pref. Gov't.) ran past a group of supporters from his hometown of Kuki near the 35 km point.

The Japanese men's 4x100 m relay team also earned good ratings on the August 18 broadcast.  With an overall average viewership of 13.0% for the broadcast slot from 9:00 p.m. to 10:15 p.m., viewership increased gradually from 10.2% at 9:46 p.m. for the team's preparation for its heat to 17.2% for the start of the race at 9:58 p.m.  The maximum ratings of 18.5% came just afterward when the team finished 2nd to qualify for the final and team members were awaiting confirmation.  The 10:15 p.m. to 12:00 p.m. slot including the final averaged 14.0% viewership, with 17.0% at the start of the race at 11:40 p.m. and the time slot's peak of 17.7% a minute later immediately after the finish.
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Comments

TokyoRacer said…
Really? I didn't know viewership could be tracked so accurately minute by minute. I wonder how they do that. Is that done in the US also? Anyone in America know?
August 20, 2013 at 2:30 PM
Brett Larner said…
Given the news these days, it doesn't seem that surprising that there is accurate, real-time tracking of digital broadcast viewership.....
August 20, 2013 at 2:50 PM
Anonymous said…
Given the rumours that the timing of the race was link to TV schedules in Japan, it is good that the race got such a good audience.
August 20, 2013 at 10:23 PM
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