Skip to main content

2026 Hakone Ekiden Viewership Rating Hits Peak of 34.7% With Over 56 Million Tuning In

Video Research, Inc. announced on Jan. 5 that the average viewership rating for Nippon TV's broadcast of the 102nd Hakone Ekiden reached 28.5% for the first day of the race on Jan. 2, and 30.2% for the second day on Jan. 3, an average of 29.4% for the complete broadcast. Last year's race had ratings of 27.9% for Day One, 28.8% for Day Two, and an average of 28.4%.

The total viewership for the overall two-day race was 56,217,000, up nearly 800,000 from the 2025 broadcast. 42,679,000 tuned in for the Day One broadcast and 45,547,000 for Day Two. Average audience size was 17,324,000 for the complete broadcast, 16,521,000 for Day One, and 18,012,000 for Day Two.

This year's peak viewership rating on Jan. 2 of 33.7% was between 13:13 and 13:14 when Aoyama Gakuin University's Asahi Kuroda ran down leader Shinsaku Kudo of Waseda University near the end of the uphill Fifth Stage. The overall peak rating of 34.7% came at 9:10 a.m. on Jan. 3 when Aoi Ito of Komazawa University handed off in 6th place after running 56:50 for the downhill Sixth Stage, its 2nd-fastest time. Individual viewership ratings were 17.0% for Day One, tying last year, and 18.4% for Day Two, surpassing last year's 17.5%.



Labels:

Comments

Anonymous said…
That's good. I think next year it can be even better if someone steps up a bit closer to AGU till the end, I'm confident next year we could have an even more intense day 1 which would grow the interest for day 2 as well.
January 8, 2026 at 2:45 AM
Post a Comment

Most-Read This Week

Kobe Marathon Elite Field

Sunday's Kobe Marathon has announced its elite fields, finally. Japanese athletes have a shot at qualifying for next fall's MGC Race, the official trials race for the 2028 Los Angeles Olympics, if they go sub-2:27 for the first Japanese woman across the line or sub-2:09 for the first 3 Japanese men to do it. There aren't a lot of contenders to pull it off. On the women's side, Kaede Hagitani , Ayaka Shimoyamada and Kotomi Tsubokura all ran 2:31-32 PBs in the spring and will need to step it up a couple of notches to get there. 2:23 Kenyan Antonina Kwambai is perfectly positioned to help. On the men's side, Keijiro Mogi is closest with a 2:09:06 at last year's Beppu-Oita Mainichi Marathon, Hiroto Kanamori his closest domestic competition with a 2:10:01 PB in Osaka in February. The international trio of last year's winner Barnaba Kipkoech , Elisha Rotich and Goitom Kifle all have recent 2:06-7 times and should help set it up for someone to get there, wh...
1 comment
Read more

Kenyan Graduate Student Athlete Posts Job Hunt for Ekiden Team on Twitter

A Kenyan runner who had tried to help lead his team to the Hakone Ekiden has taken an unusual approach to finding a post-graduation sponsor. Last week Patrick Kamau posted his job hunt on his Twitter account , saying, "I am looking for a club team or a corporate team where I can run in ekidens. I would be happy to run for any team that gave me a chance. I would be grateful for any opportunity and take it on with a positive attitude!" Kamau was 5th at the Hakone Ekiden Yosenkai qualifying race half marathon in 1:01:10 last year during his 4th year at Jobu University . But despite his efforts, Jobu never qualified for Hakone during his 4 years there. He is currently working on a graduate degree while looking for "a team that will let me continue my competitive career." Fans responded to Kamau's job search posting, saying, "I hope it works out for you!" "Good luck comes to those who work hard" and "Kamau is going to graduate school? Given...
Post a Comment
Read more

Hofu Yomiuri Marathon Elite Field (updated)

Another big race on the MGC qualifying calendar has posted its elite fields, the Dec. 6 Hofu Yomiuri Marathon . It looks like a good race for the single MGC spot up for women under 2:27, and the 6 spots for men sub-2:09. Yuka Ando is the favorite in the women's race with a 2:21:18 in Nagoya 2 years ago, with her only real competition coming from Ayumi Morita , who broke 2:27 in Hofu last year but missed qualifying by not being the first Japanese woman across the line. CR holder Workneh Derese is back after his 2:06:58 win last year, leading Kenyan veteran Bedan Karoki and 4 Japanese men with a solid chance at sub-2:09, Tatsuya Maruyama , Ryoma Takeuchi , Shuho Dairokuno and Kento Nishi . Takeuchi set his 2:08:20 PB at Gold Coast in July, and Dairokuno is fresh off a great run at the final Kyushu Corporate Ekiden. Masatoshi Sakata , Yota Ifuku , Madoka Tanihara and Daiji Kawai have both come close to sub-2:09 in recent races and could factor in. 57th Hofu Yomiuri Marathon Elite...
1 comment
Read more