Skip to main content

Sony Signs 3-Year Sponsorship Contract with World Athletics


At a signing ceremony in Tokyo on Jan. 23, Sony announced that it will enter into a sponsorship agreement with World Athletics for 2024 through 2026. Beginning with the Glasgow World Indoor Championships on Mar. 1 and running until the end of 2026, Sony will provide sponsorship support for all events in the World Athletics Series. Sony subsidiary Hawk-Eye will provide services to assist in referees' decision making, contributing to fair and impartial competition management.

At the signing ceremony Sony president Hiroki Totoki commented, "Through the integration of World Athletics' knowledge and know-how with Sony technology we will bring all the excitement of athletics to a wider range of people than ever before, from hardcore fans to the kids." World Athletics top Sebastian Coe added, "It brings me great pleasure to announce signing this deal with one of the leaders in the history of technology and innovation. Thank you for believing in the sport of athletics."

Coe went on to outline his hopes for the partnership, saying, "I would like to focus on innovation and making the sport easier to understand, making it even better to draw in those who are new to it. We want to share the spirit of the World Championships and get young audiences into the stadium."

Held every two years, the World Championships will celebrate its 20th edition in Tokyo from Sept. 13 to 21, 2025. The World Championships were previously held in Tokyo in 1991 and in Osaka in 2007, making this their third domestic edition.

Translator's note: Coe also met with Tokyo governor Yuriko Koike during his trip to Tokyo to talk about preparations for the 2025 World Championships, as covered in the video above. More on their meeting here.

source article:
translated by Brett Larner

Buy Me A Coffee

Labels:

Comments

Post a Comment

Most-Read This Week

Kobe Marathon Elite Field

Sunday's Kobe Marathon has announced its elite fields, finally. Japanese athletes have a shot at qualifying for next fall's MGC Race, the official trials race for the 2028 Los Angeles Olympics, if they go sub-2:27 for the first Japanese woman across the line or sub-2:09 for the first 3 Japanese men to do it. There aren't a lot of contenders to pull it off. On the women's side, Kaede Hagitani , Ayaka Shimoyamada and Kotomi Tsubokura all ran 2:31-32 PBs in the spring and will need to step it up a couple of notches to get there. 2:23 Kenyan Antonina Kwambai is perfectly positioned to help. On the men's side, Keijiro Mogi is closest with a 2:09:06 at last year's Beppu-Oita Mainichi Marathon, Hiroto Kanamori his closest domestic competition with a 2:10:01 PB in Osaka in February. The international trio of last year's winner Barnaba Kipkoech , Elisha Rotich and Goitom Kifle all have recent 2:06-7 times and should help set it up for someone to get there, wh...
1 comment
Read more

Kenyan Graduate Student Athlete Posts Job Hunt for Ekiden Team on Twitter

A Kenyan runner who had tried to help lead his team to the Hakone Ekiden has taken an unusual approach to finding a post-graduation sponsor. Last week Patrick Kamau posted his job hunt on his Twitter account , saying, "I am looking for a club team or a corporate team where I can run in ekidens. I would be happy to run for any team that gave me a chance. I would be grateful for any opportunity and take it on with a positive attitude!" Kamau was 5th at the Hakone Ekiden Yosenkai qualifying race half marathon in 1:01:10 last year during his 4th year at Jobu University . But despite his efforts, Jobu never qualified for Hakone during his 4 years there. He is currently working on a graduate degree while looking for "a team that will let me continue my competitive career." Fans responded to Kamau's job search posting, saying, "I hope it works out for you!" "Good luck comes to those who work hard" and "Kamau is going to graduate school? Given...
Post a Comment
Read more

Hofu Yomiuri Marathon Elite Field (updated)

Another big race on the MGC qualifying calendar has posted its elite fields, the Dec. 6 Hofu Yomiuri Marathon . It looks like a good race for the single MGC spot up for women under 2:27, and the 6 spots for men sub-2:09. Yuka Ando is the favorite in the women's race with a 2:21:18 in Nagoya 2 years ago, with her only real competition coming from Ayumi Morita , who broke 2:27 in Hofu last year but missed qualifying by not being the first Japanese woman across the line. CR holder Workneh Derese is back after his 2:06:58 win last year, leading Kenyan veteran Bedan Karoki and 4 Japanese men with a solid chance at sub-2:09, Tatsuya Maruyama , Ryoma Takeuchi , Shuho Dairokuno and Kento Nishi . Takeuchi set his 2:08:20 PB at Gold Coast in July, and Dairokuno is fresh off a great run at the final Kyushu Corporate Ekiden. Masatoshi Sakata , Yota Ifuku , Madoka Tanihara and Daiji Kawai have both come close to sub-2:09 in recent races and could factor in. 57th Hofu Yomiuri Marathon Elite...
1 comment
Read more