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Australian YouTuber Handed Lifetime Ban by Ageo City Half Marathon After Running 1:06 with Another Runner's Bib (updated)



After discussion with their race's chief JAAF referee, on Nov. 27 the organizers of the Ageo City Half Marathon handed down a lifetime ban from their event against 36-year-old Australian Matt Inglis Fox for running the Nov. 15 race wearing the bib number of another JAAF-registered runner.

The incident came to light after Fox posted on his personal Instagram account that he had run a PB of 1:06:33 and finished 203rd in Ageo with a 10 km split of 31:03, along with photos and video of himself in the race wearing a bib number beginning with 11. Fox did not appear in the results by name or in that time or place, the closest match being a 1:06:54 gross, 1:06:50 net finish time with a 31:21 10 km split for 18th place in the JAAF-registered division and 209th overall by bib number 1129, registered to a non-Japanese Tokyo-resident club runner.

The club runner, Harrisson Uk, readily confirmed that he had given his bib to Fox, saying, "I gave my number to Matt. It wasn't me." During follow-up questions he said, "I never had any intention to cheat. I received a message from someone who was looking for a bib for Ageo. The message was that a YouTuber from abroad was looking for a spot to run a race in Japan. I had no idea he was that fast, and I actually didn't even know who Matt Fox was until today. I just wanted to be helpful. I naively thought he was going to jog with a GoPro and do a vlog. I was careless and didn't check who he was, and I take full responsibility for that."

When asked for clarification of his results, Fox initially set his Instagram account to private and sent a DM claiming a friend who had obtained the bib for him was responsible, saying, "I ran it with a bib through a friend of a friend. I've just learned now that the bib wasn't in my name, I wasn't aware and it seems as if both parties thought the other would change the name and the mutual friend in the middle wasn't clear." Asked for corroboration that he had believed Fox was going to change the name registered to the bib, Uk told JRN, "The intermediate told me (and him) that he was going to 'take care of the bib transfer.' My first thought upon hearing was that it probably meant a transfer of name indeed, but I didn't ask further." 

The entries section of the Ageo City Half Marathon website states in both English and Japanese: "False declarations of age, gender, etc., and participation by anyone other than the applicant (substitute runner) are not allowed. If they are discovered, you will be required to follow the organizer's decision to cancel participation, commendation, or disqualification to future participation, etc. The organizer will not take any responsibility for false declarations, substitute runners, rescue, refunds, etc."

When additional photos and video emerged clearly showing Fox wearing the club runner's bib in the race, the Ageo organizing committee acted upon the JAAF referee's recommendations. Uk was disqualified and the results under his name annulled, and both men received lifetime bans from running Ageo. Following the announcement of the disqualification and bans Fox did not reply to a request for further comment.

Update: On Dec. 5 Fox responded, saying in part, "False information. Instagram never on private. May have been for a minute every now and then to test something unrelated. Framing is as if I intentionally did then when both parties shared very clearly with you that it was a mis miscommunication multiplier by a language barrier - all results/tracking in Japanese, bib in Japanese, I do not speak Japanese mate." (all sic). Out of respect for Fox's stated preference we have removed a photo of him taken during the race.


Ageo organizers also took issue with video posted by Fox, founder of the Sweat Elite YouTube and Instagram channels and coaching platform, on his personal Instagram and posted on the social media channels of Sweat Elite and collaborator tempo. Some of the video of Fox and of collegiate runners competing for podium positions was shot at close range from what appeared to be a bicycle or other vehicle on the road course. A member of the Ageo organizing committee told JRN that neither Sweat Elite nor tempo had been issued media credentials or permits to shoot such video. "The race management does not allow filming or photography on the course itself," the official commented. "When issuing official media permissions we also issue an operating protocol that prioritizes safety."

Update: After turning up at JRN associate editor Mika Tokairin's running club workout and approaching her, on Dec. 6 Fox sent JRN's Brett Larner the email below. His intent in so doing is unclear, but JRN forwarded it along with his numerous other emails since the publication of this article to our colleagues in the Ageo city government, who shared it with their colleagues in the legal and police departments.




© 2023 Brett Larner, all rights reserved

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Comments

Stefan said…
And this morning I watched his video with Yuki Kawauchi thinking it was great footage and a very interesting interview. I'm thinking now his YouTube series in Japan is in jeopardy. Disappointing that he did not seek the correct permissions prior to the race nor a valid race bib! I hope this serves as a warning to others who may entertain doing similar things by-passing official rules all other athletes must follow. Well done to Aego City Half management for coming down hard here. It should serve as a good deterrent.
Anonymous said…
I think its clear to see where the inconsistency in both times comes from if you were to look closer at his record of this run via strava. It finishes about 100 metres short of the where the actual finish line is located inside Ageo stadium. It is a big shame to see this kind of behaviour connected to what is a unique event.
Anonymous said…

Thanks for this information. It's good to make public this kind of behaviour.

As you may know, apparently this Australian youtuber is also running today/tomorrow the Fukuoka Marathon... I wonder if this time with a proper bib number by his name or also "bought" or "borrowed" from another runner. In any case we should check the results and also confirm with the organization...
Anonymous said…
Genuine mistakes from the guys involved, but no attempt to seek unfair advantage. DQ'd so that resolves any issue. The comment above is overstating as though the results are in doubt for future events.
Matt Fox said…
Hi all! It’s Matt here. This article is actually full of false information, I had absolutely no idea when I started the name hadn’t been changed. Let’s keep in mind I’m in a country that hardly anyone speaks English and I was given the bib through a friend of a friend I’d never spoken to. I thought he had changed the name for me. I’ve never run a race, out of 150 races or so, not in my own name. Very very harsh journalism, especially from someone we’ve gladly featured on our podcast before. Thanks Brett! Like the ban wasn’t enough, completely unintentional too. If you’d like to hear the full story here, I’ll be sharing in on this weeks sweat elite podcast and highlighting all the journalism errors here
Matt Foix said…
Hi Brett and those reading.
In addition to false information - this has been framed as is its poor behaviour when in fact the reality is it was purely a mis-communication on the name change- i was on the assumpion that it had been changed and the only thing I regret here is not ensuring it. With that said- everything is in Japanese here, at these races. Nobody speak english, the bib pick up is all in Japanese, the app and tracking is in Japanese and everyones name is in Japanese. It's not so simple to cross check this here in Japan, it's very simple in an english speaking country.
Regarding other races and Fukuoka and people pointing out if I do this often, sorry but why on earth would i want to run a fast time in someone elses name? Wouldn't it be in my best interest for this to be in my name? I get into elite fields using official result. It makes absolutely no sense for me to try and do this. Hence this error. Do you think I want to run 2:19 at Fukuoka and it be in someone elses name?

And while this article has been written out of hate and envy, it's framing is simply all wrong. I was lazy in cross checking the name change. Do keep in mind though that it's not so simple to ensure this in Japan when you don't understand the language and 99.9% do not speak english.

I've featured Brett Larner on the Sweat Elite Podcast and offered to work with him in the past on content, offering money to do so.
It's an extremely "dick" move to write this article and very clearly he's disturbed by someone else producing content in english in Japan. People often wonder why the running world struggles to make content. Terrible ego's is one reason. You did not have to press this ban nor write this article and you have been told very clearly by both parties this was not intentional. I've not once run another race in another bib, think about it- it makes no sense to for me. In fact, it's far worse to.

You are also using images of me i did not agree to - in many countries this is illegal and I am now following this up here in Japan. To corroborate on banning me for something that was purely a mistake then using images of me to suit your narrative is an act 99% of people would agree is ethically questionable. I'm not sure what world you live in, Brett.
Brett Larner said…
I notice the last name is spelled incorrectly on the previous comment. If it was posted by an imposter please let me know and I’ll remove it. Thank you.
Anonymous said…
Matt Fox is an absolute wrong un’. Fella is a complete waste of oxygen.
Anonymous said…
For the next podcast I’d like to know what is the ethically acceptable limit on how much I can crop my run whilst claiming to my thousands of followers that I have run a PB. Obviously nobody will notice because everything is in a different language and I haven’t even run with a bib in my name, so I should be able to get away with it. 17 seconds seems achievable, but I wondered if there is some guideline in the sweat elite academy? Thanks
Anonymous said…
Not saying there was necessarily ill will involved but come on let’s be honest here. Every half serious runner knows most races don’t simply allow switching names, for good reasons. The the statements make little sense.

I’m living in Japan and it’s absolutely wrong that 99.9% of people don’t speak English and no excuse in any case. If you did Brooklyn half and told the organisers on race day you run with a different bib you’d be DQed on the spot.

Own up to it and don’t search for excuses.
Mat said…
Full of lies and false information.
Anonymous said…
Matt Fox burns bridges wherever he goes. Had a bad experience dealing with him in 2020. Unfortunately this is one of the least concerning things he's done
Anonymous said…
Holy shit. I just read a forum comment from you accusing him of “using his platform as a weapon” but doing this isn’t? 😂… you a jew? Surely
Anonymous said…
The Japanese running scene will take one big technological step forward once this envious ancient clown fucks off
Anonymous said…
Brett Larner…. Calling Ran To Japan “interesting YouTuber” on live stream and doing shit like this. What a guy.
Anonymous said…
Fake news website. Bending the truth to fit an insecure poor fragile little ego. Well done Brett you absolute loser
Anonymous said…
Karma is about to hurt this clown
Anonymous said…
Karma is about to hurt this clown
Anonymous said…
Hey Brett, do you think the Japanese running world is crippled by slow tech and ancient reporting / result and media as a result of you being protective and insecure?
Anonymous said…
I love the way his plays victim but aggressively tries to cancel people.
Anonymous said…
Are you simultaneously accusing people of threatening them while acting like this? 😂 surely Jewish
Anonymous said…
Hey Brett aren’t you paid by the Ageo City Half and part of the event? 😂
Anonymous said…
On a scale of 1-100, how envious are you of people producing content in Japan better than your shitty website?
Anonymous said…
It seems like you only let through comments that serve your narrative Brett, is that Jewish journalism?
Anonymous said…
Jewish Brett Larner playing victim on forums while using his platform as a weapon to go after being he’s insecure about white simultaneously being a little bitch? Sounds like Brett Jewish Larner
Anonymous said…
I’m Brett Larner and I like to spend my free time on forums being a little victim and trying to cancel people that come onto my turf and make great content because that threatens my identity.
Anonymous said…
This smells Jewish
Anonymous said…
This smells insecure, victim like and very lame to those who know the truth. The day this clown leaves the sport, the better the content world will be in Japan.
Anonymous said…
Is Brett Larner actually doing good here by trying to gate keep the Japanese running content scene with his insecure little ego, posting all over forums pretending to be a victim 😂
Anonymous said…
Watch him turn the comments off soon.
Anonymous said…
You need a big punch in the face. And you will get one soon.
Anonymous said…
The day Brett Larner dies, the day the entire Japanese running scene takes one giant technological advance forward. Stop gate keeping you insecure loser
Anonymous said…
What a journalist 😂 insecure, fragile little ego bitching on forums about being the victim 😂
Anonymous said…
The day Brett Larner dies is the day the entire Japanese running scene takes a big technological leap forward!
Anonymous said…
Filthy Jewish behaviour
Anonymous said…
All because he stepped on your turf? 😂
Anonymous said…
You’re a loser Brett. I would not come to the Gold Coast marathon this year.
Anonymous said…
You’re a clown
Anonymous said…
So what, he ran a PB and wanted it in someone else’s name??
Anonymous said…
Chronic abuse of power / insecure ego feeling threatened by someone better than you at content
Anonymous said…
You need a punch in the face and you will probably get one in July
Anonymous said…
My names Brett Larner and I like to cancel people, play victim and report them if they say anything back because I’m a filthy little Jew with a tiny dick
Anonymous said…
Filthy Jewish behaviour
Anonymous said…
Filthy Jewish behaviour
Anonymous said…
can’t wait for Brett to grow some testicals
Anonymous said…
Jewish vagina bitching and whining playing victim because ego is hurt
Anonymous said…
Hi my name is Brett Larner and i use my platform as a weapon to try to cancel people who come to Japan to make content, then accuse them of doing the same thing, then bitch and whine on forums about being the victim, then refuse to face the music when someone wants to punch me in the face (and will)
Anonymous said…
Matt's saying he had you on his podcast earlier when it suited you. What, he wanted his time in someone else's name? Why? This smells very fishy and jewish and ego damaing.
Anonymous said…
Brett, why you so jewish?
Anonymous said…
is Brett Larner good for the sport? or is he just goof for himself?
Anonymous said…
Jewish behaviour
Anonymous said…
Envious old man jealous of young better content creators. Bad for the sport
Anonymous said…
isn't Brett Larner a part of the event? 😂 what a clown.
Anonymous said…
Chronic abuse of power from a dirty jew here
Anonymous said…
Don’t you work for the event?
Anonymous said…
All Brett Larner credibility lost about this cancel attempt. Loser
Anonymous said…
What, so he wanted the time in someone else's name? I'm confused
Anonymous said…
Jewish behaviour
Anonymous said…
Bored Jewish man envious of better content creators lying to people about wanting to help others 👏
Anonymous said…
You’re a mean dude! 😂
Anonymous said…
Disguised online harassment by Brett Larner on forums, his own platform and in general. Disgusting Jewish behaviour.
Anonymous said…
Interesting journalism 😂 I see this as: A better content creator came to Japan, Brett abused his power and tried to cancel him by doing this nonsense. Why would Matt even want a time under someone else’s name? Makes no sense, disappointing behaviour
Anonymous said…
Interesting journalism 😂 I see this as: A better content creator came to Japan, Brett abused his power and tried to cancel him by doing this nonsense. Why would Matt even want a time under someone else’s name? Makes no sense, disappointing behaviour
Anonymous said…
So some people on forums are saying this guy only lets through comments we wants on here. What sort of journalism is this? Brett Larner is the most Jewish fraud in the running world. If he gets punched in the face I’m not sure anyone’s going to be surprised
Anonymous said…
Brett!!! So Jewish!!!
Anonymous said…
Brett Larner the filthy Jew
Anonymous said…
Envious filthy Jew
Anonymous said…
Is Brett Larner the kind of guy who sits of forums harassing people, posting lies but then can’t handle anyone doing the same back? Jew
Anonymous said…
Dare you to turn the comments off. You’re being recorded by the way.
Anonymous said…
A really great YouTube video is in the works featuring all the kindness that went Brett Larner’s way before he went on his little crueade trying to ruin someone’s life. Featuring is excerpts from Yuki and others ripped off
Anonymous said…
Brett Larner seems like the kind of guy who will try ruin your life but won’t accept a single bit of push back. Punch in the face required
Anonymous said…
Oh wow 😂 at this point you might as well ask him for his hand in marriage mate. Surely you won’t be surprised with a punch in the face at Gold Coast marathon surely!
Anonymous said…
You’re e complete loser Brett
Anonymous said…
Brett Larner’s odds for a punch in the face at Gold Coast marathon this year are sitting at 2/1
Anonymous said…
Is this the guy who uses his platform as a weapon and then cries about others doing it on forums? JEW
Anonymous said…
Filthy Jew
Anonymous said…
This the guy who rips Japanese runners off??
Anonymous said…
Disgusting Jew trying to bring great content creators down due to own insecurities and envy. Sad
Anonymous said…
Fake news Larner? Sad move
Anonymous said…
Brett Larner harassing people online on forums and using his own website as a weapon - never a dull moment.

He won't let this comment go through though because he is a filthy little jew!
Anonymous said…
Is this the same guy playing victim on forums? 😂

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