Skip to main content

Scandal in the Corporate Leagues: Fujitsu CEO Announces New Year Ekiden Champion Team Lost Victory Pennant, Admits it May Have Been Thrown Away


On Dec. 16, Fujitsu CEO Hiroki Hiramatsu held a press conference to announce that the company's men's ekiden team, winners of the 2021 New Year Ekiden national championships, is unable to find the traditional victory pennant it received after its win. After apologizing for the pennant's loss, Hiramatsu discussed the circumstances in response to questions. 

In his apology, Hiramatsu said, "It has become apparent that the location of the pennant with which we had been entrusted for the year cannot be determined at the present time. We have been the subject of harsh words from the National Corporate Federation. Safeguarding this important championship pennant is a responsibility that the national champion must take seriously, and it is something that must not be lost.  I would like to extend our deepest apologies for causing this situation while a thing of such honor and prestige was in our possession."

The champion's pennant was the original in use since the first National Corporate Men's Ekiden Championships in 1957. The National Corporate Federation has expressed its displeasure at Fujitsu's loss of the pennant and its desire for Fujitsu "to apologize to all the past champion teams and involved parties." They are currently in the process of contacting past winners and coordinating in-person visits to apologize to each of them. On the topic of reimbursement for the pennant's loss, Hiramatsu said, "That is an issue I would like to deal with after further consultation with the National Corporate Federation."

At the 65th New Year Ekiden on Jan. 1, 2021 Fujitsu won for the third time in the team's history, its first victory in 12 years. In November when the pennant was scheduled to be returned to the National Corporate Federation in preparation for the 2022 New Year Ekiden, the team was unable to locate it. Over the summer the company rearranged department locations at its head office. "The storage location changed several times," said Hiramatsu. "We searched for the pennant and investigated whether it might have been lost, misplaced, or stolen, but although we have confirmed the location of the victory trophy we remain unable to find the pennant."

Fujitsu consulted with the police, but because it is unknown whether the pennant was stolen no theft report has been filed. Hiramatsu commented, "We must admit the possibility that it may have been accidentally thrown away with items of trash." Asked how this could have happened Hiramatsu took responsibility, bowing deeply and saying, "I was insufficiently aware that what we had in our safekeeping was an item of such honor."

Translator's note: This may sound a bit amusing, but it's pretty serious if the CEO is coming out to take responsibility. The champion's pennant is a tradition in Japan, a massive flag to which tassels are added each year with the winning team's name. As the article says, this was the original used for 65 years, and it can never be replaced. The Fujitsu team, coached by Tadashi Fukushima, includes marathon national record holder Kengo Suzuki, 2020 Olympic marathon trials winner Shogo Nakamura and 2020 Olympic 5000 m runners Yuta Bando and Hiroki Matsueda.

source article:
translated by Brett Larner

Buy Me A Coffee

Comments

Most-Read This Week

Measuring Marathon Courses by Bicycle

http://news.searchina.ne.jp/disp.cgi?y=2013&d=0110&f=column_0110_034.shtml translated by Brett Larner The full marathon is a sport where you compete over 42.195 km, but how do they go about measuring that distance?  Today we're going to look a little bit at how they go about certifying the distance of a marathon. The reality is that major international marathons use a bicycle to measure the distance.  This rule is an international standard, and the same method of measurement is used everywhere.  It was put into place in 1986.  In order to ensure that the same method is used everywhere, a bicycle that meets IAAF specifications must be used for measurement. In the case of Japan's major marathons, to be certain that the distance is correct a provisional measurement is first made.  Before the course is certified using a bicycle the course is measured using a 50 m-long length of wire to determine that it is in fact 42.195 km.  When a bicycle is u...

Ai Hosoda Announces Retirement

photo © 2025 Victah Sailer/Photo Run, all rights reserved On Jan. 8 the Edion women's corporate team announced that Ai Hosoda , 30, will retire at the end of March this year. The Tokyo Marathon will be her last race. At Nagano Higashi H.S. Hosoda ran in the National High School Ekiden her 2nd and 3rd years. During her 3rd year at Nittai University she won both the 5000 m and 10000 m at the Kanto Region University Track and Field Championships, going on to win the bronze medal in the 10000 m at the World University Games in her 4th year at Nittai. After graduating she joined the Daihatsu corporate team, debuting at the 2019 Nagoya Women's Marathon in 2:29:27. 2 years later she transferred to Edion. She qualified for the Paris Olympics marathon trials at the 2022 Nagoya Women's Marathon and finished 3rd in the trials in the fall of 2023, but was later bumped down to Olympic alternate after another athlete ran a faster time. Instead of the Olympics, Hosoda ran the 2024 Ber...

Nat'l University Ekiden Updates Here

Looks like I just went over my update limit on Twitter - sorry, it's the first time I've tried to use it for this. I'll look for another option next time. In the meantime I'll add updates to the comments below. Not sure if that has a max too but I guess we'll find out. Update: Part one of the Nationals commentary can be found here .