Skip to main content

Tokyo Olympics Logo Designer Sano Denies Plagiarism

http://headlines.yahoo.co.jp/hl?a=20150805-00000072-nksports-spo

translated by Brett Larner

Amid controversy surrounding the "strong similarity" of the official 2020 Tokyo Olympic Games and Paralympic Games logos to the logo of Belgium's Theatre de Liege, art director Kenjiro Sano, 43, the person responsible for the Tokyo design, held a press conference August 5th in Tokyo.  Sano strongly denied the theater's claims of plagiarism, calling them "totally groundless" and saying that his design was "something made starting from zero."  Sano said that he "had never seen" the theater's logo, adding, "As an art director I have never ripped anything off," and "This is the culmination of my career.  As something truly original, I wanted to share it with the rest of the world."

Sano was on a business trip to New York through August 4, learning of the current problems while on the trip.  "It was a shock," he said.  "It has been very hard to deal with before today."  He stressed that "the design concept [of the theater's logo] is completely different."  The theater's logo incorporates the letter L from Liege and the letter T from Theatre, while Sano's design is based a square divided into nine parts featuring elements like the letter T and a red circle, a composition he emphasized was his own.  "The background itself is completely different," he said.

Apart from the theater's logo, the similarity of Sano's design to that of a Spanish agency's logo used when soliciting for donations for the Great East Japan Earthquake, particularly in the use of the colors gold, black and red, has also been raised, but, said Sano, "That's ridiculous.  Those are the most Japanese of colors."

The Theatre de Liege side has indicated that it is considering legal action and has already send a letter to the Tokyo Olympics organizing committee.  The organizing committe has said that the theater's logo is not trademarked and that as such it sees no problem with continuing to use Sano's current logo.

Comments

Unknown said…
That is an impressive design and it is one that can really stand the test of time. The white on black gives it a depth and a crispness. nice logo

Most-Read This Week

Ngetich and Mutiso Take Down Tokyo Legacy Half CR

In its 5th edition the Tokyo Legacy Half Marathon scored 2 new course records via Kenyans from the Ikaika agency, with 10 km WR holder Agnes Ngetich blasting 3 minutes off the old record to win by over 4 in 1:04:23, and Alexander Mutiso skimming just 1 second under the CR for the win by 5 seconds in 59:51. The 2 races played out completely differently, even if the paydays were the same for the winners. Surrounded by an envelope of male runners all the way to the final 100 m, Ngetich was out hard on the downhill in the first 5 km, hitting it on sub-64 pace in 15:08 before leveling out on the flat middle 10 km. Her next 2 splits projected to 1:04:09 and 1:04:17, and even with the uphill back to the stadium in the last 5 km she didn't fall far off from that, winning in 1:04:23. Runner-up Tabitha Njeri Kamau was nearly a mile back in 1:08:28, with Kamau's Mitsui Sumitomo Kaijo teammate Kazuna Kanetomo dropping a 1:10:17 PB for 3rd. Now an independent, track Olympian Kaede Ha...

Waseda Leads Top 7 Teams Under Izumo Ekiden CR, Ivy League Best-Ever 3rd (updated)

3rd last year, Waseda University scored its first Izumo Ekiden win since 2010, taking almost 2 minutes off the CR and leading the top 7 teams under the old record of 2:07:51 for the complete 6-stage, 45.1 km course. Waseda was 16 seconds back in 7th after the First Stage, but its 2nd runner Ojiro Honda made that up easily and put them 6 seconds out front. A massive 22:56 CR for the 8.5 km Third Stage by Shadrack Kipkemei (Nihon Univ.) dropped Waseda back to 2nd even though its runner Ryuki Suzuki broke the old CR too, but back-to-back CR on the next 2 stages by 1st-year Haruki Niizuma and Shunpei Yamaguchi put anchor Shinsaku Kudo out of reach of the rest of the field. Kudo duly won the 10.2 km anchor stage in 29:00, bypassing a 2:06 time entirely for a new 2:05:56 CR, just under 2:48/km average pace for the complete course. Defending champ Koku Gakuin University struggled a bit in the first half of the race but came on strong in the longer second half with 4th and 5th runners...

Route Inn Hotels Win National Corporate Women's Ekiden Qualifier for First Time

After Saturday's Hakone Ekiden Yosenkai qualifying race in Tokyo, 2nd-tier corporate women's teams were in Fukuoka for their own national championships qualifying race, the Princess Ekiden . With Queens Ekiden 19-placer Otsuka Seiyaku a DNS, 30 teams lined up for the 6-stage, 42.195 km race where the top 16 would go on to join the top 8 from last year's Queens Ekiden at next month's national race. Coming right in the middle of the international fall marathon season several teams had people still tired from Berlin and Chicago, with Daihatsu fielding Rika Kaseda and Natsuki Omori from Berlin, Tokyo Metro sending out its own Berlin duo of Mao Uesugi and Ayumi Morita , and Kraftia not playing its top member Yuka Akasaki after her solid run in Chicago last week. After a fast start from eventual 9th-placer Denso 's Rio Matsutani , Daihatsu took over on the Second Stage and held it until the Fifth, where a tired Omori dropped to 3rd. Mayuka Fujita from Route Inn H...