Skip to main content

Tokyo Olympics Logo Designer Sano Denies Plagiarism

http://headlines.yahoo.co.jp/hl?a=20150805-00000072-nksports-spo

translated by Brett Larner

Amid controversy surrounding the "strong similarity" of the official 2020 Tokyo Olympic Games and Paralympic Games logos to the logo of Belgium's Theatre de Liege, art director Kenjiro Sano, 43, the person responsible for the Tokyo design, held a press conference August 5th in Tokyo.  Sano strongly denied the theater's claims of plagiarism, calling them "totally groundless" and saying that his design was "something made starting from zero."  Sano said that he "had never seen" the theater's logo, adding, "As an art director I have never ripped anything off," and "This is the culmination of my career.  As something truly original, I wanted to share it with the rest of the world."

Sano was on a business trip to New York through August 4, learning of the current problems while on the trip.  "It was a shock," he said.  "It has been very hard to deal with before today."  He stressed that "the design concept [of the theater's logo] is completely different."  The theater's logo incorporates the letter L from Liege and the letter T from Theatre, while Sano's design is based a square divided into nine parts featuring elements like the letter T and a red circle, a composition he emphasized was his own.  "The background itself is completely different," he said.

Apart from the theater's logo, the similarity of Sano's design to that of a Spanish agency's logo used when soliciting for donations for the Great East Japan Earthquake, particularly in the use of the colors gold, black and red, has also been raised, but, said Sano, "That's ridiculous.  Those are the most Japanese of colors."

The Theatre de Liege side has indicated that it is considering legal action and has already send a letter to the Tokyo Olympics organizing committee.  The organizing committe has said that the theater's logo is not trademarked and that as such it sees no problem with continuing to use Sano's current logo.

Comments

Unknown said…
That is an impressive design and it is one that can really stand the test of time. The white on black gives it a depth and a crispness. nice logo

Most-Read This Week

Hassan Runs NR/CR for Osaka Win, Dibaba Hits Women's CR, Yoshida and Shuley Earn Legends

This was maybe the most entertaining marathon in years. After rocking the 2nd leg at last year's Hakone Ekiden Hibiki Yoshida (Sunbelx) ran an incredible 1:01:01 CR for the 21.9 km New Year Ekiden 2nd leg last month, equivalent to a 58:47 half marathon. That predicted a 2:03:27 marathon if he ever ran one, and when Yoshida announced he was debuting at this year's Osaka Marathon he wasted no time in saying it'd be a shot at the 2:04:55 NR. Things went out fast enough with a 14:50 split through 5 km, 2:05:11 pace, but Yoshida just couldn't hold back and took off at 8 km. He clearly DGAF about what was probably going to happen as his projected finish kept getting faster, 2:04:41, 2:04:15, 2:03:51, 2:03:40, edging closer and closer to what his New Year time predicted, but not helped along by the fact that he missed 4 out of his first 5 drink bottles. People laughed, and then cheered him on. 30 km was the first time he slowed, his finish projection dropping to 2:03:53, an...

M.I.A.

Sorry to have been silent for a while. JRN associate editor Mika Tokairin  was in Taiwan for Ironman Penghu, where she won her age group to qualify for Kona for the first time. Right after that we moved for the first time in 14 years, and immediately after that I headed to the U.S. to help Keita Sato  get settled in his new training base in Flagstaff. We'll be resuming normal operations shortly with a big roundup of results over the last 2 weeks. Brett Larner