Skip to main content

Tokyo Olympics Logo Designer Sano Denies Plagiarism

http://headlines.yahoo.co.jp/hl?a=20150805-00000072-nksports-spo

translated by Brett Larner

Amid controversy surrounding the "strong similarity" of the official 2020 Tokyo Olympic Games and Paralympic Games logos to the logo of Belgium's Theatre de Liege, art director Kenjiro Sano, 43, the person responsible for the Tokyo design, held a press conference August 5th in Tokyo.  Sano strongly denied the theater's claims of plagiarism, calling them "totally groundless" and saying that his design was "something made starting from zero."  Sano said that he "had never seen" the theater's logo, adding, "As an art director I have never ripped anything off," and "This is the culmination of my career.  As something truly original, I wanted to share it with the rest of the world."

Sano was on a business trip to New York through August 4, learning of the current problems while on the trip.  "It was a shock," he said.  "It has been very hard to deal with before today."  He stressed that "the design concept [of the theater's logo] is completely different."  The theater's logo incorporates the letter L from Liege and the letter T from Theatre, while Sano's design is based a square divided into nine parts featuring elements like the letter T and a red circle, a composition he emphasized was his own.  "The background itself is completely different," he said.

Apart from the theater's logo, the similarity of Sano's design to that of a Spanish agency's logo used when soliciting for donations for the Great East Japan Earthquake, particularly in the use of the colors gold, black and red, has also been raised, but, said Sano, "That's ridiculous.  Those are the most Japanese of colors."

The Theatre de Liege side has indicated that it is considering legal action and has already send a letter to the Tokyo Olympics organizing committee.  The organizing committe has said that the theater's logo is not trademarked and that as such it sees no problem with continuing to use Sano's current logo.

Comments

Unknown said…
That is an impressive design and it is one that can really stand the test of time. The white on black gives it a depth and a crispness. nice logo

Most-Read This Week

Keita Satoh Running New Balance Fifth Avenue Mile

1500 m U20 NR holder Keita Satoh (Nike Swoosh TC) is running this weekend's New Balance Fifth Avenue Mile , the first time that a Japanese man has been invited in the race's 45-year history. In university Sato had to change focus away from middle distance to the half marathon-scale lengths of the Hakone Ekiden stages, but since graduating in March and relocating to Flagstaff he has refocused on the 1500 m, going from 3:43.19 in April in his first 1500 m in almost 4 years to 3:38.30 over the course of 5 races. Fifth Avenue will be his last race before heading back to Japan for one more track 1500 m and some down time. Men's entries with best 1500 m times in last 3 years: Stefan Nillessen (NED) - 3:29.23 (2025) Flavien Szot (FRA) - 3:30.74 (2025) Oliver Hoare (AUS) - 3:31.07 (2024) Jake Heyward (GBR) - 3:31.18 (2026) Titouan Le Grix (FRA) - 3:31.46 (2026) Romain Mornet (FRA) - 3:31.62 (2025) Adam Spencer (AUS) - 3:31.83 (2026) Pieter Sisk (BEL) - 3:31.85 (2025) Gary Martin (...

Multiple National Records This Weekend

Olympic and World champion Haruka Kitaguchi got the biggest headlines among Japanese athletes this weekend, overcoming a rough last year and a half that included injury and a coaching change to break her own javelin throw NR by over a meter and a half to win the inaugural WA Ultimate Championship in Budapest. U20 WR and Asian AR holder Ziyi Yan opened with a big 68.05, 0.67 m further than Kitaguchi's best-ever from back in 2023. That could have been the end, but Kitaguchi came back from a 61.15 m first attempt to throw a massive 68.92 m NR on her next one, ultimately enough for the win. She still has a long way to go to match the 18-year-old Yan's 71.74 m from May, but it was a clear statement that Kitaguchi is back. Back home at the National Corporate Track and Field Championships in Kyoto, women's pole vault NR holder Misaki Morota continued a solid comeback season of her own, bettering her NR from May by 1 cm with a 4.51 m on her first attempt. Morota took another 3...