Skip to main content

Historic Kanebo Team Moves to New Sponsor Kao

The longstanding Kanebo men's ekiden team sponsored by Kanebo Cosmetics Co, Ltd. has transferred as a whole to new sponsor Kao Corporation, headed by CEO Yoshihiro Hasebe, effective Oct. 1. Under the new team name Kao Athletics Club it will make a fresh start. From its base in Setagaya, Tokyo, the Kao Athletics Club will aim for the win at races like the East Japan Corporate Ekiden and the New Year Ekiden national championships, but its goals extend further. Under the team motto "Run With Hope" its members will work together to do what's necessary to become a team that produces national representatives at the World Championships and Olympics.

The Kanebo team was founded in 1950 in Yamaguchi. After Kanebo's acquisition by Kao in 2006 the team relocated to Setagaya and strengthened its operations by replacing its coaching staff and bringing in a newer generation of athletes. Through 2022 it competed in the New Year Ekiden 59 times, making it one of the teams with the longest histories in the country.

Along with the transfer of team operations to Kao, the team will not only pursue goals in athletics but will also seek to contribute to social activities through intramural and extramural sport and health initiatives spearheaded by Kao's ESG management. It will seek success as a next-generation corporate team that creates added value in new areas with an eye to contributing to the overall corporation's business activities. Under head coach Toshinari Takaoka the 15 athletes and 4 staff members of the new Kao Athletics Club will build on its Kanebo-era traditions to create a new history and help spread the development of sports within Japan.

source article:
translated by Brett Larner

Buy Me A Coffee
Labels:

Comments

Post a Comment

Most-Read This Week

Chepkirui Over Sato Again to Win 2nd-Straight Nagoya Women's Marathon, Chen Breaks Malaysian NR (updated)

This year's Nagoya Women's Marathon felt like a changing of the guard, with some the bigger domestic names over the last few years fading early and a lot of newer faces stepping up with quality debuts or second marathons. The front group was set to be paced for 2:20 flat with the 2nd group at 2:23:30 to hit the auto-qualifying time for the 2027 MGC Race, Japan's L.A. Olympics marathon trials race in Nagoya. Up front things went out OK, but after a 33:10 split at 10 km Ayuko Suzuki , 2:21:22 here 2 years ago, lost touch, ultimately finishing 23rd in 2:33:28. Windy conditions started to play with pacers' ability to keep things steady and the pace slowed majorly over the next 10 km, but even with a 34:05 second 10 km there were big-name casualties. 2024 Nagoya winner Yuka Ando was next to drop, ending up 17th in 2:30:32. NR holder Honami Maeda was next, followed quickly by Bahraini Kenyan Eunice Chumba and debuting Wakana Kabasawa . Maeda faded to 21st in 2:31:21, whil...
2 comments
Read more

Nagoya Women's Marathon Preview and Streaming (updated)

Japan's winter marathon season of 6 major races in 7-straight weekends wraps up Sunday with the world's largest women-only marathon, the Nagoya Women's Marathon . The weather is looking pretty good, 6˚ at the start rising to 10˚ by the finish and sunny skies, but a moderate 7 m/s NW wind means a headwind finish that might impact the potential for some fast times. Official streaming kicks off at 9:00 a.m. local time. Live results will be here . Sheila Chepkirui won last year in 2:20:40, breaking away from Sayaka Sato and Eunice Chebichii Chumba at 30 km and hanging on for the win. Sato negative split a 2:20:59 PB for 2nd, Chumba fading to 3rd in 2:21:36. All 3 are back this time, but they have pretty serious competition from Aynalem Desta , 2:17:37 in Amsterdam last fall, and Selly Chepyego Kaptich , 2:20:03 in Barcelona 2023. And of course, Japanese NR holder Honami Maeda . Maeda ran 2:18:59 at the Osaka International Women's Marathon in 2024 to make the Paris Oly...
Post a Comment
Read more

How it Happened

Ancient History I went to Wesleyan University, where the legend of four-time Boston Marathon champ and Wes alum Bill Rodgers hung heavy over the cross-country team. Inspired by Koichi Morishita and Young-Cho Hwang’s duel at the 1992 Barcelona Olympics I ran my first marathon in 1993, qualifying for Boston ’94 where Bill was kind enough to sign a star-struck 20-year-old me’s bib number at the expo. Three years later I moved to Japan for grad school, and through a long string of coincidences I came across a teenaged kid named Yuki Kawauchi down at my neighborhood track. I never imagined he’d become what he is, but right from the start there was just something different about him. After his 2:08:37 breakthrough at the 2011 Tokyo Marathon he called me up and asked me to help him get into races abroad. He’d finished 3rd on the brutal downhill Sixth Stage at the Hakone Ekiden, and given how he’d run the hills in the last 6 km at Tokyo ’11 I thought he’d do well at Boston or New York. “I...
53 comments
Read more