At the press conference JAAF executive director Mitsugi Ogata explained that after communicating their terms and conditions for the event to the major broadcast companies the JAAF evaluated their proposals for the broadcast and its promotion. The selection committee then made its determination on which broadcasters would win the contract.
Ogata commented, "The precise details have yet to be determined but we are considering a start time around 9:00 a.m. We would like to establish the difference in start time between the men's and women's races in consultation with the various parties involved."
source article:
https://www.daily.co.jp/general/2018/08/09/0011527373.shtml
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