Skip to main content

Mimura Leaves Asics to Start Own Company

http://www.nikkansports.com/sports/news/p-sp-tp0-20090401-477581.html

translated and edited by Brett Larner and Mika Tokairin

Master craftsman Hitoshi Mimura (60), the man who made custom shoes for the likes of baseball's Ichiro Suzuki (Seattle Mariners) and Olympic marathon gold medalists Naoko Takahashi and Mizuki Noguchi (Team Sysmex), retired from Asics on Mar. 31 after 42 years with the company. Mimura now plans to launch his own new brand, Mimura Shoes, from a workshop in Kakogawa, Hyogo Prefecture. Certified as a 'modern artisan,' Mimura wants to continue helping support athletes from the ground up.

Even on his last day with Asics, Mimura was to be found hard at work matching careful measurements of each individual athlete's feet as he hand-crafts all his shoes. Mimura joined Asics in 1967 and began to make his customized shoes in 1974. Seko, the Soh brothers, Nakayama, Taniguchi, Arimori, Suzuki, Takahashi, Noguchi....the list of Mimura's clients over the years reads like the history of Japanese marathoning. When he left his old workshop at the end of the day his car was filled with bouquets of flowers of thanks.

Although Mimura reached retirement age, his passion for his work has not disappeared. "It's sad to have to retire, but I'd still like to pursue my dream," he said, looking toward his plans to continue making shoes by himself. He has already secured facilities for his new workshop in Kakogawa and a staff of ten, mostly family members. He hopes to launch Mimura Shoes by the summer.

Runners like Mizuki Noguchi and Yoko Shibui (Team Mitsui Sumitomo Kaijo) who have used Mimura's handmade shoes in the past are still contracted by Asics. "I can't ignore it when an athlete calls me for help," he says. For this reason, even in April he will be returning to Asics' offices several times a week to help existing athlete clients free of charge. The Asics company, whose success as a shoe manufacturer depended heavily on Mimura's knowhow, said that they will do everything they can to continue helping their athletes as well as they have in the past. Mimura commented, "I'm not going to steal clients away from them, but if athletes want to come to me that's fine with me."

Using his unique sensitivity for making fine-tuned adjustments in shoes, Mimura gained great trust and respect among the athlete community. "When I started out I didn't know anything, but I had to make shoes for Mr. Kimihara, Mr. Terasawa and Mr. Usami. That was the hardest time I went through. When Taniguchi won (the 1991 World Championships men's marathon), his very first words after finishing were, 'I won thanks to Mr. Mimura.' That was one of the proudest moments of my career. I have too many good memories."

Mimura's reason for getting into shoemaking was simple. "In those days somebody like a schoolteacher made 16000 yen a month [around $150 U.S.]. Shoes cost 980 yen but would fall apart within a week. I thought it was an incredible waste, and I wanted to make better shoes." These 'better shoes' helped many a medalist win their prize. Although he has left the large-company world, Mimura's shoes filled with his artisan's spirit will continue to help the next generation of athletes reach the top.

Comments

dennis said…
Julia Mombi just ran the paris marathon. She ran 2:29:10. She's a Koide runner. CAn you write about her?

Most-Read This Week

Chesang and Kipkoech Win Hot Gifu Half

Hot conditions held back fast times at the Gifu Seiryu Half Marathon Sunday, where Ugandan Stella Chesang and Kenya Hillary Kipkoech took the top spots over last year's winners Dolphine Nyaboke Omare and Amos Kurgat . In the women's race Chesang, Omare and Kenyan-born Bahraini Eunice Chebichii Chumba went out as a trio, Japan-based Hellen Ekarare with them initially but eventually dropping out. After a 15:39 opening 5 km Chumba started to slip off, and by 15 km Chesang was on her own. Chesang won in 1:07:59, solid given the conditions, with Omare 2nd in 1:08:31 and Chumba 3rd in 1:09:10. Rinka Hida was the first Japanese woman, 5th overall in 1:12:06 behind Australian Genevieve Gregson . A lead men's pack of 11 went through 5 km in 14:31, but by 10 km it was down to Kipkoech, Kurgat, , Timothy Kiplagat , Ugandan Stephen Kissa and Japan-based Kenyans Patrick Mathenge Wambui and Anthony Maina . At 15 km in 43:40 only Kurgat and Kipkoech were left, and over the last 5

Drury and Mashiko Lead Four Japanese Golds - U20 Asian Championships Day 4

The closing day of the Dubai U20 Asian Athletics Championships saw Japan go out big, with four gold medals led by dominant runs by Sherry Drury (Tsuyama H.S.) and Yota Mashiko (Gakuho Ishikawa H.S.). Making her international debut, the 16-year-old Drury led start to finish in the women's 1500 m final, grinding down the rest of the field and putting over 4 seconds on runner-up Sandilea Vinod of India over the last 300 m to win in 4:21.41. Drury's splits: 1:11-2:24-(3:19)-3:35-4:21. There's still a long way for Drury to go, but in terms of form and confidence this was the best she has looked since her legendary breakthrough CR at last year's National Women's Ekiden, and you could see more than a glimmer of what everyone is hoping is really there. Mashiko was even more dominant in the men's 3000 m. Coming out on the front end of some pushing and shoving in the first 50 m, Mashiko led the entire way. By 300 m he had a measurable gap that never got smaller, and af

10000 m National Championships Preview

  Less than five months since the 2023 10000 m National Championships went down at the 2021 Olympic stadium in Tokyo, the 2024 edition happens Friday at Shizuoka's Ecopa Stadium, with NHK broadcasting it live starting at 19:25 local time. Doubling up on Nationals like this lets Japanese athletes double dip on placing points to try to get into the Paris Olympics on rankings. But between the number of people who've hit the 30:40.00 women's standard and 27:00.00 men's standard and the lopsided eight spots given away to top placers at World XC, there are only four women's spots and three men's available via rankings. Of those, three of the four women's spots and two of the three men's spots are currently occupied by top placers at December's 2023 Nationals, Ririka Hironaka , Haruka Kokai and Rino Goshima for women and Ren Tazawa and Tomoki Ota for men. The 2023 Nationals did get close to the standards, with Hironaka leading the top four women under