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Mao Ichiyama's Record-Breaking Run at Nagoya Women's Marathon Earns Peak Viewership Rating of 30.2%



The Mar. 8 Tokai TV-produced broadcast of Mao Ichiyama's win at Sunday's Nagoya Women's Marathon earned a peak viewership rating of 30.2% and average ratings of 19.0% according to a study by Video Research, Inc. Last year's broadcast had average ratings of 14.2%.

Nagoya was the final chance for Japanese women to earn a spot on the 2020 Olympic marathon team.   The prospect that someone might break the 2:21:47 that Mizuki Matsuda ran to win January's Osaka International Women's Marathon generated tremendous attention and excitement. Ichiyama attacked at the 30 km point in Nagoya, running away to win in a course and women-only national record of 2:20:29. Her dramatic performance was the fourth-fastest time ever by a Japanese woman and eclipsed Mizuki Noguchi's 2:21:18 record for the fastest-ever marathon by a Japanese woman on Japanese soil. The peak rating of 30.2% came when Ichiyama came into the home straight to break the finish tape inside Nagoya Dome.

Translator's note: The Nagoya Women's Marathon was broadcast at the same time as NHK's broadcast of the Lake Biwa Mainichi Marathon, splitting the potential audience between the two races.

source article:
https://www.chunichi.co.jp/chuspo/article/sports/news/CK2020030902100021.html
translated and edited by Brett Larner

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