https://www.wwdjapan.com/business/2016/03/03/00019811.html
translated by Brett Larner
Asics has formed a comprehensive partnership with Waseda University, a five-year agreement beginning March 2, 2016. The three main objectives of the collaboration include research and development in sports products and sports medicine, sports-related human resources development and international exchange, and social contribution actions including volunteer activities and event organization. The views and opinions of students on Waseda's 44 sports teams including its track and field and rugby programs will be incorporated in designing and developing the training gear and uniforms that they will actually use.
Asics CEO Motoi Oyama enthusiastically commented, "Although we have given partial support in the past, this is the first time that we have formed a partnership with a university as a whole. Partnering with a school like Waseda University with high name recognition value and organization …
translated by Brett Larner
Asics has formed a comprehensive partnership with Waseda University, a five-year agreement beginning March 2, 2016. The three main objectives of the collaboration include research and development in sports products and sports medicine, sports-related human resources development and international exchange, and social contribution actions including volunteer activities and event organization. The views and opinions of students on Waseda's 44 sports teams including its track and field and rugby programs will be incorporated in designing and developing the training gear and uniforms that they will actually use.
Asics CEO Motoi Oyama enthusiastically commented, "Although we have given partial support in the past, this is the first time that we have formed a partnership with a university as a whole. Partnering with a school like Waseda University with high name recognition value and organization …