On Aug. 18 ASICS announced that together with Nippon Television Holdings it will acquire all shares in ownership of sports media and sports event planning and management company R-bies as of Aug. 31. After the acquisition ASICS will own 65% and NTV 35%, with R-bies becoming an ASICS subsidiary and NTV affiliate. R-bies publishes Japan's largest running magazine, Runners, and operates the country's largest online race entry service Runnet with 3.5 million registered users. ASICS plans to take advantage of R-bies existing connections with Japan's running community to strengthen its product development, sales promotion and branding activities. Translator's note: The official press release on the acquisition states twice that "nothing will change" about the way R-bies operates, but it's hard to see how that could play out for Runners magazine and other aspects of R-bies' business. It's also interesting given ASICS' previous acquisition of the ...
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