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Master Shoe Craftsman Mimura Joins Adidas

http://www.kobe-np.co.jp/news/sports/0002639286.shtml
http://www.jiji.com/jc/c?g=ind_30&k=2010011300822

translated and edited by Mika Tokairin and Brett Larner

L-R: Yakult Swallows outfielder Norichika Aoki, Adidas Japan president Pascal Martin, shoe master Hitoshi Mimura, and 1991 World Championships gold medalist Hiromi Taniguchi in Tokyo on Nov. 13. Click photo for full-sized image.

Sports maker Adidas Japan held a press conference in Tokyo on Jan. 13 to announce the signing of Hitoshi Mimura, the master craftsman known for the handmade shoes he has long produced for the world's top athletes, to an exclusive advisor position with the company. Mimura, 61, will continue to develop his shoes at his 'M. Lab' workshop in Takasago, but said, "I want to make shoes that will set a world record."

Beginning in April, Mimura's shoes will be an Adidas-branded product. Focusing on running and baseball, he will supervise product development for elite athletes, the design…