Sunday, March 13, 2011

2010 New Year Ekiden Winner Nissin Shokuhin Donates 1,000,000 Cup Noodle Instant Ramen for Disaster Relief

translated by Brett Larner

If you haven't done so already, please click here to donate to ongoing relief efforts through a fund set up by two-time World Championships 400 mH medalist Dai Tamesue. Thank you.

Brett & Mika
Japan Running News

Nissin Shokuhin Holdings subsidiary Nissin Shokuhin announced on Mar. 13 that in response to the major earthquake disaster in northeastern Japan, it will donate 1,000,000 containers of its "Cup Noodle" brand instant ramen to the relief effort. The company's Tohoku branch in Sendai will serve as the base for Nissin Shokuhin's relief work.

Because the Mar. 11 earthquake knocked out water and gas in many stricken areas, the company will also supply seven kitchen cars used to prepare Cup Noodle at sports games and other public events. A company spokesperson commented, "Even in areas hit hard by the earthquake we will be able to provide victims with hot Cup Noodle." One kitchen car is equipped to provide 1000-1800 hot servings of Cup Noodle per day.

Also on Mar. 13, the World Ramen Association, headed by Nissin Shokuhin Holidngs president Hiroki Ando, announced that it would donate another 200,000 servings of instant ramen.

No comments: