Skip to main content

World Championships Marathons Pull in TV Viewership Ratings Over 13.5%

According to a report by Video Research Ltd., TBS' live broadcast of the Aug. 6 London World Championships men's and women's marathons recorded high TV viewership ratings. The men's marathon starting at 18:55 Japan time averaged a 13.7% viewership rating for its 135 minute broadcast. Beginning at 22:00 Japan time, the 150 minute women's marathon averaged 13.6%.

In the men's marathon civil servant runner Yuki Kawauchi (30, Saitama Pref. Gov't) missed top eight by just 3 seconds, finishing 9th. Mao Kiyota (23, Suzuki Hamamatsu AC) was the top Japanese woman at 16th. It was the first time in the 22 years since 1995 that no Japanese marathoners male or female made the top eight in a World Championships marathon.

Translator's note: Although the numbers are impressive, it's worth noting that the World Championships marathon ratings were a fraction of the normal viewership for the Jan. 2-3 Hakone Ekiden, where the two-day, roughly fifteen hour broadcast of the university men's road relay averages around 30% ratings.

source article: 
https://www.nikkansports.com/entertainment/news/1868455.html
translated by Brett Larner
phtoto © 2017 Brett Larner, all rights reserved

Comments

Most-Read This Week

Japan's London World Championships Marathon Squad Arrives Back Home

The six members of Japan's men's and women's marathon teams at the ongoing London World Championships returned to Tokyo's Haneda Airport on Aug. 9. Decked out in the official team suit, Japanese team captain and at 9th the top-placing Japanese marathoner in London Yuki Kawauchi (Saitama Pref. Gov't) spoke to the media.

Having declared pre-race his intention to withdraw from consideration for future Japanese National Team positions, post-race Kawauchi showed no change in that intent. With regard to his future plans, his motivation as a competitor likewise remaining unchanged, Kawauchi indicated that he will run Decmeber's Fukuoka International Marathon,where his 3rd-place overall finish last year earned him his place in London. "In Fukuoka I want to break my PB and run 2:07," he said. "There are things I want to accomplish besides being on the National Team."

Kawauchi revealed that his next marathon will be September's Oslo Marathon, whe…

Ageo City Half Marathon Leads Weekend Action - Preview

by Brett Larner

Rainy weather lies ahead for a busy weekend of racing across the country.  Track is a part of the calender from April through December, and this weekend features several large time trial meets including the Shizuoka Long Distance Time Trials Meet and, closer to Tokyo, the Nittai University Time Trials Meet.  Men's 5000 m is the focus at Nittai with 37 separate heats in one day, the fastest heat led by 12 Japan-based Africans including Bedan Karoki (DeNA RC), Ronald Kwemoi (Team Komori Corp.) and Paul Kuira (Team Konica Minolta).

The main action this weekend, however, happens on the roads, and there's no question that the Ageo City Half Marathon is the main event.  Ageo, the race that university coaches use to thin their rosters ahead of deciding their lineups for January's Hakone Ekiden, is one of two Japanese half marathons vying for the title of world's greatest half, locked in a duel with March's National University Half Marathon to produce the d…

Silver and Bronze - Summary of Japanese Performances at 2017 London World Championships

Thanks to a last-minute rush Japan walked away from the London World Championships with a passable haul. The JAAF judges performance in terms of medals and top 8 finishes. Up to Saturday, only one Japanese athlete had met either, 18-year-old sprinter Abdul Hakim Sani Brown finishing 7th in the men's 200 m final as the first Japanese man to make a 200 m final at Worlds since 2003. Three other Japanese athletes had scored top 10 placings, Yuki Kawauchi and Kentaro Nakamoto in the men's marathon and Ayuko Suzuki in the women's 10000 m, but under the JAAF's criteria these were not viewed as success.


Saturday's men's 4x100 m final brought the first Japanese medal of the Championships, with Japan following up on its Rio Olympics silver with a bronze, its first-ever Worlds medal in the discipline. Sunday morning brought Japan's best-ever showing in the men's 50 km race walk, Rio bronze medalist Hirooki Arai moving up to silver, Kai Kobayashi taking bronze wit…