Monday, January 5, 2015

TV Viewership Ratings for Aoyama Gakuin University's First Hakone Ekiden Win Among Highest Ever

translated by Brett Larner

On Jan. 5, NTV, broadcasters of the 91st Hakone Ekiden where Aoyama Gakuin University scored its first-ever win in course record time, released viewership rating data from Video Research Ltd. for its two-day live broadcast.  Day One of the race on Jan. 2 averaged 28.2% nationwide viewership, while Day Two on Jan. 3 averaged 28.3%.  The two-day average of 28.3% was the fourth-highest in the 29 years since NTV began broadcasting the Hakone Ekiden in 1987.  Both days' ratings were significantly higher than last year, when the Jan. 2 part of the broadcast averaged 26.8% and Jan. 3 averaged 27.0%.

The Day One peak ratings of 33.9% came at 9:03 a.m. during the handoff to the Second Stage runners at the Tsurumi Exchange Zone.  Day Two's peak ratings of 33.6% came at 1:26 p.m. when Aoyama Gakuin's runners threw head coach Susumu Hara into the air in celebration of the school's first win since the Hakone Ekiden began 96 years ago.

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