The Ageo City Half Marathon is always big, the main race that the coaches of Hakone Ekiden-bound university men's teams use for firming up their entry rosters for the big show. That makes what's basically an idyllic small town race into one of the world's great road races, with depth unmatched anywhere. One of the top-tier people on the start list at 1:02:07, Kodai Miyaoka (Hosei Univ.) took the race out fast, but the entire pack was keying off the fastest man in the race, Reishi Yoshida (Chuo Gakuin Univ.), 1:00:31. Yoshida reeled Miyaoka in before 5 km and kept things steady in the low-1:01 range, wearing down the lead group to around 10 including his CGU teammate Taisei Ichikawa , a quartet from Izumo and National University Ekiden runner-up Komazawa University , 2 runners from local Daito Bunka University , 2:07:54 marathoner Atsumi Ashiwa (Honda), and Australian Ed Goddard . Right after 15 km Komazawa went into action, Yudai Kiyama , Hibiki Murakami and Haru Tanin
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In both of the amateur-oriented clubs I coach in Tokyo, one a paid-membership organization, the other sponsored by one of the major makers, the large majority of members are people who had never run or had not run seriously/run a marathon prior to the onset of Tokyo. That's also the case for most of the other paid and maker-sponsored clubs which continue to spring up across Japan. Much of the growth sector of the industry here is geared toward the beginner. It's possible that many of them had always wanted to run, if that's what you are suggesting, but Tokyo was the catalyst that brought them all into the sport in my experience here.
--Wesleyan grad