The Hakone Ekiden is the world's biggest road race, 2 days of road relay action with Japan's 20 best university teams racing 10 half marathon-scale legs from central Tokyo to the mountains east of Mount Fuji and back. The level just keeps going higher and higher , hitting the point this year where there are teams with 10-runner averages of 13:33.10 for 5000 m, 27:55.98 for 10000 m, and 1:01:20 for the half marathon. It's never been better, and with great weather in the forecast it's safe to say this could be one of the best races in Hakone's 102-year history, especially on Day One. If you've seen it then you know NTV's live broadcast is the best sports broadcast in the world, with the pre-race show kicking off at 7:00 a.m. Japan time on the 2nd and 3rd and the race starting at 8:00 a.m. sharp. If you've got a VPN you should be able to watch it on TVer starting at 7:50 a.m. on the 2nd , and again at 7:50 a.m. on the 3rd . There's even a 2-hour high...
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In both of the amateur-oriented clubs I coach in Tokyo, one a paid-membership organization, the other sponsored by one of the major makers, the large majority of members are people who had never run or had not run seriously/run a marathon prior to the onset of Tokyo. That's also the case for most of the other paid and maker-sponsored clubs which continue to spring up across Japan. Much of the growth sector of the industry here is geared toward the beginner. It's possible that many of them had always wanted to run, if that's what you are suggesting, but Tokyo was the catalyst that brought them all into the sport in my experience here.
--Wesleyan grad