Skip to main content

Tokyo Olympics Logo Designer Sano Denies Plagiarism

http://headlines.yahoo.co.jp/hl?a=20150805-00000072-nksports-spo

translated by Brett Larner

Amid controversy surrounding the "strong similarity" of the official 2020 Tokyo Olympic Games and Paralympic Games logos to the logo of Belgium's Theatre de Liege, art director Kenjiro Sano, 43, the person responsible for the Tokyo design, held a press conference August 5th in Tokyo.  Sano strongly denied the theater's claims of plagiarism, calling them "totally groundless" and saying that his design was "something made starting from zero."  Sano said that he "had never seen" the theater's logo, adding, "As an art director I have never ripped anything off," and "This is the culmination of my career.  As something truly original, I wanted to share it with the rest of the world."

Sano was on a business trip to New York through August 4, learning of the current problems while on the trip.  "It was a shock," he said.  "It has been very hard to deal with before today."  He stressed that "the design concept [of the theater's logo] is completely different."  The theater's logo incorporates the letter L from Liege and the letter T from Theatre, while Sano's design is based a square divided into nine parts featuring elements like the letter T and a red circle, a composition he emphasized was his own.  "The background itself is completely different," he said.

Apart from the theater's logo, the similarity of Sano's design to that of a Spanish agency's logo used when soliciting for donations for the Great East Japan Earthquake, particularly in the use of the colors gold, black and red, has also been raised, but, said Sano, "That's ridiculous.  Those are the most Japanese of colors."

The Theatre de Liege side has indicated that it is considering legal action and has already send a letter to the Tokyo Olympics organizing committee.  The organizing committe has said that the theater's logo is not trademarked and that as such it sees no problem with continuing to use Sano's current logo.

Comments

Unknown said…
That is an impressive design and it is one that can really stand the test of time. The white on black gives it a depth and a crispness. nice logo

Most-Read This Week

'Kobe 2024: Aitchison, Athmani Lead Record-Breaking Thursday'

  https://www.paralympic.org/news/kobe-2024-para-athletics-world-championships-aitchison-athmani-lead-record-breaking-thursday Complete results and daily schedule from the Kobe World Para Athletics Championships are here .

Summary of Japanese Medalists at Asian Athletics Championships

Overall:    gold: 4   silver: 6   bronze: 10 Men:    gold: 1   silver: 3   bronze: 4 Women:    gold: 3   silver: 3   bronze: 6 20th Asian Athletics Championships Pune, India, July 3-7, 2013 click here for complete results Men's 200 m Final   +0.7 m/s 1. Xie Zhenye (China) - 20.87 2. Fahad Mohammed Alsubaie (Saudi Arabia) - 20.912 3. Kei Takase (Japan) - 20.918 Men's 400 m Final 1. Yousef Ahmed Masrahi (Saudi Arabia) - 45.08 2. Ali Khamis (Bahrain) - 45.65 3. Yuzo Kanemaru (Japan) - 45.95 Men's 110 m Hurdles Final   +0.1 m/s 1. Jiang Fan (China) - 13.61 2. Abdulaziz Almandeel (Kuwait) - 13.78 3. Wataru Yazawa (Japan) - 13.88 Men's 400 m Hurdles Final 1. Yasuhiro Fueki (Japan) - 49.86 2. Cheng Wen (China) - 50.07 3. Satinder Singh (India) - 50.35 Men's 3000 m SC 1. Tarek Mubarak Taher (Bahrain) - 8:34.77 2. Dejene Regassa Mootoma (Bahrain) - 8:37.40 3. Tsuyoshi Takeda (Japan) - 8...

2026 Hakone Ekiden Viewership Rating Hits Peak of 34.7% With Over 56 Million Tuning In

Video Research, Inc. announced on Jan. 5 that the average viewership rating for Nippon TV's broadcast of the 102nd Hakone Ekiden reached 28.5% for the first day of the race on Jan. 2, and 30.2% for the second day on Jan. 3, an average of 29.4% for the complete broadcast. Last year's race had ratings of 27.9% for Day One, 28.8% for Day Two, and an average of 28.4%. The total viewership for the overall two-day race was 56,217,000, up nearly 800,000 from the 2025 broadcast . 42,679,000 tuned in for the Day One broadcast and 45,547,000 for Day Two. Average audience size was 17,324,000 for the complete broadcast, 16,521,000 for Day One, and 18,012,000 for Day Two. This year's peak viewership rating on Jan. 2 of 33.7% was between 13:13 and 13:14 when Aoyama Gakuin University 's Asahi Kuroda ran down leader Shinsaku Kudo of Waseda University near the end of the uphill Fifth Stage. The overall peak rating of 34.7% came at 9:10 a.m. on Jan. 3 when Aoi Ito of Komazawa Univer...