Thursday, August 27, 2015

Sani Brown's Semifinal Pulls in 25.5% Viewership Ratings, Highest So Far at Beijing World Championships

translated and edited by Brett Larner

At 9:39 p.m. on Aug. 26 during the TBS network's exclusive live broadcast of the Beijing World Championships, the men's 200 m Semifinal 2 featuring Japan's 16-year-old Abdul Hakim Sani Brown recorded an instantaneous viewership rating of 25.5%, the highest so far during these World Championships.  The high ratings continued during Semifinal 3, Japan's Kei Takase and Kenji Fujimitsu pulling in ratings of 24.5% at 9:47 p.m.  For comparison, Sani Brown's opening heat on Aug. 25 where he placed 2nd generated 23.1% viewership ratings, with world record holder Usain Bolt's 200 m heat attracting only 19.9% ratings.  Bolt's 100 m title defense over rival Justin Gatlin on Aug. 23 scored 24.2% viewership ratings.

Average ratings for the men's 200 m semifinals program window on Aug. 26 from 9:10 p.m. to 10:34 p.m. were 18.5%.  During the preceding 7:00 p.m. - 9:09 p.m. program window which included Japan's Ryohei Arai in the men's javelin final and Chisato Fukushima in the women's 200 m heats average viewership ratings were 13.7%, indicating the high level of attention the Beijing World Championships are receiving.  Ratings were determined by Video Research Inc.

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