Skip to main content

Moscow World Championships Men's Marathon Broadcast Earns 26.9% Peak Viewership Rating

http://dogatch.jp/news/tbs/18712

translated by Brett Larner

As part of its nine-day broadcast of the Moscow World Championships beginning August 10, TBS' broadcast of the August 17 men's marathon earned an average viewership rating of 23.1%, with peak viewership logged at 26.9%.  The highest viewership ratings came at 8:59 p.m. near the 9 km point of the race with a shot of members of the Japanese team in the lead pack chasing after breakaway leader Tadese Tola (Ethiopia), at 10:24 p.m. near 36.8 km when Kentaro Nakamoto (Team Yasukawa Denki) was running in 6th in pursuit of the lead group, and at 10:26 p.m. when Yuki Kawauchi (Saitama Pref. Gov't.) ran past a group of supporters from his hometown of Kuki near the 35 km point.

The Japanese men's 4x100 m relay team also earned good ratings on the August 18 broadcast.  With an overall average viewership of 13.0% for the broadcast slot from 9:00 p.m. to 10:15 p.m., viewership increased gradually from 10.2% at 9:46 p.m. for the team's preparation for its heat to 17.2% for the start of the race at 9:58 p.m.  The maximum ratings of 18.5% came just afterward when the team finished 2nd to qualify for the final and team members were awaiting confirmation.  The 10:15 p.m. to 12:00 p.m. slot including the final averaged 14.0% viewership, with 17.0% at the start of the race at 11:40 p.m. and the time slot's peak of 17.7% a minute later immediately after the finish.

Comments

TokyoRacer said…
Really? I didn't know viewership could be tracked so accurately minute by minute. I wonder how they do that. Is that done in the US also? Anyone in America know?
Brett Larner said…
Given the news these days, it doesn't seem that surprising that there is accurate, real-time tracking of digital broadcast viewership.....
Anonymous said…
Given the rumours that the timing of the race was link to TV schedules in Japan, it is good that the race got such a good audience.

Most-Read This Week

Chien Breaks TPE NR, Iwata Betters ID-Class WR - Weekend Track Roundup

The last weekend of the academic and fiscal year saw at least 5 meets with good results domestically and abroad. Kicking things off Friday was the Maurie Plant Meet in Melbourne, where Tomohiro Shinno and Naoto Hasegawa took 1st and 3rd in the men's high jump, both of them only clearing 2.18 m along with 2nd-placer Roman Anastasios . 12 other Japanese athletes were in action on the second day of the meet on Saturday, where 3000 mSC NR holder Ryuji Miura ran 3:42.84 for 6th in the men's 1500 m. Nagiya Mori had a better one in the men's 3000 m with a 7:45.40 for 4th. Both Yota Mashiko and Rui Suzuki cleared 8:00 too, Mashiko's 7:53.84 the 2nd-fastest ever by a Japanese-born high schooler. Abigail Fuka Ido and Nagisa Takahashi both placed 3rd in their events, Ido going 23.85 (-0.9) in the women's 200 m and Takahashi clearing 1.82 m in the women's high jump. 8 Japanese men were at The TEN in California to run 10000 m. In the B-heat won by Edward Marks in ...

Updates on Transfers

April 1 is the start of Japan's new academic and fiscal year, and there's always a wave of transfer announcements to go with it. Some notable ones yesterday: 800 m NR holder Rin Kubo skipped university to go straight to 2023 Queens Ekiden national champion Sekisui Kagaku after her graduation from Higashi Osaka Keiai H.S. Multiple NR holder Nozomi Tanaka rejoined the Toyota Jidoshokki women's team after having left it to pursue a solo pro career as a New Balance athlete. Already on the team for this fall's Nagoya Asian Games in the 10000 m, Ririka Hironaka announced a switch from her longtime home at Japan Post to the Uniqlo women's team. Collegiate marathon record holder Asahi Kuroda joined the 2026 national champion GMO corporate team after graduating from 2026 Hakone Ekiden champ Aoyama Gakuin University last week. Hakone Ekdien First Stage CR holder Rui Aoki joins the Sumitomo Denko corporate team after running his final race for 2025 Izumo Ekiden w...

JAAF Announces Marathon Teams for Nagoya Asian Games

On Mar. 25 the JAAF announced Japan's marathon team lineups for this fall's Nagoya Asian Games. Yuya Yoshida (GMO) and Ichitaka Yamashita (Mitsubishi Juko) make up the men's team, with Sayaka Sato (Sekisui Kagaku) and Mikuni Yada (Edion) representing Japan in the women's marathon. Each country can field up to 2 men and 2 women per marathon team at the Asian Games. The top-ranked male and female athletes in the 2025-26 MGC Series rankings were given first priority, with the second slots going to people with high-level performances in the 2025-26 MGC Series. Yoshida ran 2:05:16 to win the 2024 Fukuoka International Marathon, and at February's Beppu-Oita Mainichi Marathon ran an excellent 2:06:59 to take the top Japanese spot in the race and in the MGC rankings. After having run the Tokyo World Championships marathon last fall this will be his second-straight marathon national team in a major international championships. Yamashita ran 2:06:18 at February's Osak...