Skip to main content

Moscow World Championships Men's Marathon Broadcast Earns 26.9% Peak Viewership Rating

http://dogatch.jp/news/tbs/18712

translated by Brett Larner

As part of its nine-day broadcast of the Moscow World Championships beginning August 10, TBS' broadcast of the August 17 men's marathon earned an average viewership rating of 23.1%, with peak viewership logged at 26.9%.  The highest viewership ratings came at 8:59 p.m. near the 9 km point of the race with a shot of members of the Japanese team in the lead pack chasing after breakaway leader Tadese Tola (Ethiopia), at 10:24 p.m. near 36.8 km when Kentaro Nakamoto (Team Yasukawa Denki) was running in 6th in pursuit of the lead group, and at 10:26 p.m. when Yuki Kawauchi (Saitama Pref. Gov't.) ran past a group of supporters from his hometown of Kuki near the 35 km point.

The Japanese men's 4x100 m relay team also earned good ratings on the August 18 broadcast.  With an overall average viewership of 13.0% for the broadcast slot from 9:00 p.m. to 10:15 p.m., viewership increased gradually from 10.2% at 9:46 p.m. for the team's preparation for its heat to 17.2% for the start of the race at 9:58 p.m.  The maximum ratings of 18.5% came just afterward when the team finished 2nd to qualify for the final and team members were awaiting confirmation.  The 10:15 p.m. to 12:00 p.m. slot including the final averaged 14.0% viewership, with 17.0% at the start of the race at 11:40 p.m. and the time slot's peak of 17.7% a minute later immediately after the finish.

Comments

TokyoRacer said…
Really? I didn't know viewership could be tracked so accurately minute by minute. I wonder how they do that. Is that done in the US also? Anyone in America know?
Brett Larner said…
Given the news these days, it doesn't seem that surprising that there is accurate, real-time tracking of digital broadcast viewership.....
Anonymous said…
Given the rumours that the timing of the race was link to TV schedules in Japan, it is good that the race got such a good audience.

Most-Read This Week

Toyota On Fire - Weekend Road Race Roundup

Everything right now in Japanese distance is about qualifying for September's MGC Race 2020 Olympic marathon trials. On the men's side Toyota currently leads the way, Yuma Hattori running 2:07:27, Taku Fujimoto 2:07:57 and Chihiro Miyawaki 2:08:45 last year to qualify. Five more Toyota runners ran big today to set up some exciting last-shot bids at qualifying in Tokyo and Lake Biwa.

The National Corporate Half Marathon men's race went out relatively conservatively with a pack of 30 rolling through 10 km in 29:28. A series of runners including 35-year-old full-time-working amateur Takahiro Nakamura (Kyocera Kagoshima) took turns trying to get it moving before Amos Kurgat (Chudenko) took off for good to win unchallenged in 1:01:06. Along with Kenyans Paul Kuira (Konica Minolta) and Patrick Muendo Mwaka (Aisan Kogyo) Toyota's trio of Hideyuki Tanaka, Tsubasa Hayakawa and Minato Oishi emerged at the front of a chase group of 14.

As the pace picked up over the last 5 km th…

Endo and Matsuzaki Break National Records in Boston

Indoor track is pretty much non-existant in Japan, but in the last few years more Japanese athletes have been heading to the States after ekiden season to give it a go and coming back with national records. Two more records fell at Friday's David Hemery Valentine Invitational in Boston.

First up, in his indoor debut 20-year-old Hyuga Endo (Sumitomo Denko) ran 13:27.81 to break the indoor 5000 m national record set five years ago in New York by Suguru Osako by 0.19. Endo was one of Japan's all-time best high schoolers. Now in his second year in the corporate leagues after opting to skip university he is coached by Yasuyuki Watanabe, Osako's former coach at Waseda University. Also in the same race, Hiroki Matsueda (Fujitsu) was 6th in 13:47.64.

Three hours later, Riko Matsuzaki (Sekisui Kagaku) ran 9:00.86 in the women's 3000 m, taking 0.53 off the national record set way back in 1999 by Akiko Kawashima at the Maebashi World Indoor Championships. Matsuzaki is in the mid…

Beppu-Oita Marathon to Review Staff Training After Interpreter Refers to African Athletes as "Chimpanzees"

On Feb. 14 the organizers of the Beppu-Oita Mainichi Marathon confirmed that a local woman in her fifties who served as an interpreter at this year's race had published a blog post in which she referred to the African athletes on whose behalf she had worked as "chimpanzees." The woman said she had no malicious or racist intent behind her comments, but a spokesperson for the organizers called her choice of words "inappropriate." Organizers plan to review their training and guidance procedures for all race management staff members.

The Beppu-Oita Mainichi Marathon took place in the two cities on Feb. 3. According to the spokesperson, the blog to which the woman posted the comments is for members of a sports club to which she belongs to report on what they have been doing. On Feb. 10 she wrote about her work with the African athletes, posting it with public access so that anyone could read it. She described the struggle of talking to the African athletes, saying …