Skip to main content

Moscow World Championships Men's Marathon Broadcast Earns 26.9% Peak Viewership Rating

http://dogatch.jp/news/tbs/18712

translated by Brett Larner

As part of its nine-day broadcast of the Moscow World Championships beginning August 10, TBS' broadcast of the August 17 men's marathon earned an average viewership rating of 23.1%, with peak viewership logged at 26.9%.  The highest viewership ratings came at 8:59 p.m. near the 9 km point of the race with a shot of members of the Japanese team in the lead pack chasing after breakaway leader Tadese Tola (Ethiopia), at 10:24 p.m. near 36.8 km when Kentaro Nakamoto (Team Yasukawa Denki) was running in 6th in pursuit of the lead group, and at 10:26 p.m. when Yuki Kawauchi (Saitama Pref. Gov't.) ran past a group of supporters from his hometown of Kuki near the 35 km point.

The Japanese men's 4x100 m relay team also earned good ratings on the August 18 broadcast.  With an overall average viewership of 13.0% for the broadcast slot from 9:00 p.m. to 10:15 p.m., viewership increased gradually from 10.2% at 9:46 p.m. for the team's preparation for its heat to 17.2% for the start of the race at 9:58 p.m.  The maximum ratings of 18.5% came just afterward when the team finished 2nd to qualify for the final and team members were awaiting confirmation.  The 10:15 p.m. to 12:00 p.m. slot including the final averaged 14.0% viewership, with 17.0% at the start of the race at 11:40 p.m. and the time slot's peak of 17.7% a minute later immediately after the finish.

Comments

TokyoRacer said…
Really? I didn't know viewership could be tracked so accurately minute by minute. I wonder how they do that. Is that done in the US also? Anyone in America know?
Brett Larner said…
Given the news these days, it doesn't seem that surprising that there is accurate, real-time tracking of digital broadcast viewership.....
Anonymous said…
Given the rumours that the timing of the race was link to TV schedules in Japan, it is good that the race got such a good audience.

Most-Read This Week

Tokyo Experiments With Spraying Water Along 2020 Marathon Course to Combat Heat

As part of its measures to deal with the hot conditions expected at the 2020 Tokyo Olympic and Paralympic Games, on Aug. 13 the Tokyo Metropolitan Government conducted an experiment to measure the effects on pavement surface temperature of spraying the road surface with water. Data from the experiments were released to the media.

The experiment was conducted from 4:00 a.m. to 10:00 a.m. along a 120 m section of sidewalk along Uchibori Street in the Imperial Palace's outer gardens in Chiyoda Ward.  In the experiment, open-ended tubes used in agricultural work eres placed at the edge of the sidewalk  to supply water. Surface temperature readings were taken every 30 minutes for three different experimental scenarios:
spraying water beginning at 4:00 a.m.spraying water beginning at 7:00 a.m.not spraying any water The experiment found that where water had been sprayed, the road surface temperature remained in the 27 to 29˚C range even when the air temperature exceeded 30˚C. Where no wa…

On Broadcast Commentary

It's been 122 days since the 122nd Boston Marathon. Of what the two exceptional people who won that day accomplished, WilliamShakespeare summed it up better than any other commentator in his Sonnet 122:

Beyond all date, even to eternity;
     Or at the least, so long as brain and heart
     Have faculty by nature to subsist;
     Till each to razed oblivion yield his part
     Of thee, thy record never can be miss'd.

What else needs to be said? But the other thing that remains from that day is, of course, this:

Worst punditry ever? #Yukipic.twitter.com/AwjeuZDtOt — Xempo Running (@xempouk) April 16, 2018
In the 122 days since Boston this clip has been on my mind a lot. The commentary here by Larry Rawson and Al Trautwig was exceptionally bad, but it wasn't unique to them and highlighted many of the problems with marathon TV broadcasts and especially their hosts and commentators. I'm fortunate to live in Japan where the announcers for the countless marathon live TV broadcas…

Kazami Breaks 100 km World Record at Lake Saroma

Running on the same course where Japan's Takahiro Sunada set the road 100 km world record of 6:13:33 twenty years ago, 2:17:23 marathoner Nao Kazamibested a deep and competitive field to win the Lake Saroma 100 km Ultramarathon in a world record 6:09:14.

Part of a front group of at least five that went through the marathon split in 2:33:36, on pace for 6:04:01, Kazami lost touch with the lead as rivals Koji Hayasaka and Takehiko Gyoba surged just before halfway to open a roughly 30 second lead that lasted until nearly 75 km. But in the last quarter of the race Kazami, a graduate of Hakone Ekiden powerhouse Komazawa University, was the only one who could sustain anything close to the early pace, overtaking Hayasaka and Gyoba before pulling away to open a lead of over 11 minutes. Kazami's mark took more than 4 minutes off the world record, and he also bettered the 100 km track world record of 6:10:20 set in 1978 well before he was born by the late Don Ritchie.
Trying to stay wi…