Skip to main content

Debate Continues on Tokyo Olympics Ticket Pricing Scheme


On May 15 the organizing committee of the 2020 Tokyo Olympic and Paralympic Games held a hearing to consider expert opinion on sales strategies for tickets for the games. The plans presented included setting the maximum ticket price for the opening ceremony at the same level as for the 2012 London Olympics, 288,000 yen [~$2600 USD], but others called for a wider range of pricing options. With no agreement reached discussion of ticket pricing is set to continue.

The committee did manage to set pricing for some Olympic events, ranging from 2000 yen [~$18 USD] for first-round soccer matches to as high as 108,000 yen [~$980 USD] for athletics. Opening ceremonies for the Paralympic Games will max out at 144,100 yen [~$1300 USD], with individual event tickets ranging from 1000 yen [~$9 USD] to 6500 yen [~$59 USD]. However, saying, "This has become a debate about creating a more dynamic range in pricing," session chairperson Sadahiko Kano, professor emeritus at Waseda University, postponed a conclusion to discussion.

In order to give the widest range of people possible the opportunity to see the Games in person the organizing committee is looking at options to offer discounted tickets for elementary school students and families as well as ticket plans for spectators in wheelchairs and their companions. At the same time, in order to maximize revenue from ticket sales they plan to target the wealthy with "high-grade tickets" including meal service along with admission.

The organizing committee plans to submit its pricing structure to the International Olympic Committee Board of Directors in July for approval and to launch ticket sales in the summer next year.

source article:
https://www.nikkansports.com/sports/news/201805150000544.html
translated by Brett Larner

Comments

Most-Read This Week

How it Happened

Ancient History I went to Wesleyan University, where the legend of four-time Boston Marathon champ and Wes alum Bill Rodgers hung heavy over the cross-country team. Inspired by Koichi Morishita and Young-Cho Hwang’s duel at the 1992 Barcelona Olympics I ran my first marathon in 1993, qualifying for Boston ’94 where Bill was kind enough to sign a star-struck 20-year-old me’s bib number at the expo.

Three years later I moved to Japan for grad school, and through a long string of coincidences I came across a teenaged kid named Yuki Kawauchi down at my neighborhood track. I never imagined he’d become what he is, but right from the start there was just something different about him. After his 2:08:37 breakthrough at the 2011 Tokyo Marathon he called me up and asked me to help him get into races abroad. He’d finished 3rd on the brutal downhill Sixth Stage at the Hakone Ekiden, and given how he’d run the hills in the last 6 km at Tokyo ’11 I thought he’d do well at Boston or New York. “If M…

Matsumoto and Abe Win Sendai International Half Marathon

In a race that came down to an uphill battle near 20 km, Ryo Matsumoto (Toyota) emerged on top of a lead pack of five to win the men's race at the 28th Sendai International Half Marathon. Matsumoto outkicked Rio Olympics marathon team member Satoru Sasaki (Asahi Kasei) on the track to take the win in 1:03:05, the fastest winning time by a Japanese man in Sendai history. Sasaki returned from the injury that kept him out of March's Lake Biwa Mainichi Marahton to finish 2nd in 1:03:10, holding off collegiate runners Kengo Nakamura (Toyo Univ.) and Akihiro Gunji (Tokai Univ.).

Defending champion Charles Ndirangu (JFE Steel) suffered some sort of injury in the late going, shuffling down the home straight and almost walking across the finish line to take 5th in 1:03:39. Just behind him, 2017 Gold Coast Marathon winner Takuya Noguchi (Konica Minolta) nicked 2018 Boston Marathon winner Yuki Kawauchi (Saitama Pref. Gov't) at the line after sitting on Kawauchi the entire race, both…

Late-Bloomer Hiroko Yoshitomi Dropping One Course Record After Another

There’s a woman in her 30s who has been breaking marathon course records left and right. A native of Saga, her name is Hiroko Yoshitomi (34, Memolead). In the last year she has broken course records at three domestic marathons including a 2:33:57 at March’s Saga Sakura Marathon. “In terms of my age, I’ve still got years left to be breaking records,” Yoshitomi says. “If you approach your running in terms of that kind of thinking then it’s totally natural that the times are going to come.” At one point she had thought about retiring this season, but for now she’s determined to push on.

Tokyo-based running Industry conglomerate Rbies recently launched the Marathon Challenge Cup (MCC) series, a grouping of 33 domestic marathons across the country. In the 2017 season 19 of those member races saw a total of 23 new course records. The only person to set multiple new course records was Yoshitomi. Along with these records, at December’s Honolulu Marathon, February’s Tokyo Marathon and April’s…