Monday, August 22, 2016

Rio Men's Marathon Tops Soccer With 23.7% Peak TV Viewership Rate

translated by Brett Larner

The Aug. 21 men's marathon on the final day of the Rio Olympics recorded peak viewership rates of 20.1% between 9:15 and 10:00 p.m., 23.7% from 10:05 to 11:00 p.m., and 18.4% between 11:05 p.m. and midnight.  Early in the morning the same day, the Brazil-Germany men's soccer final recorded rates of 11.8% between 6:24 and 7:00 a.m. and 16.8% between 7:45 and 8:55 a.m.  The evening's pre-marathon Rio Olympics Highlights program earned a 17.6% rate between 7:30 and 8:00 p.m.

Additionally, NTV's Aug. 19 women's wrestling feature from 5:00 to 7:45 a.m. that included three-time gold medalist Saori Yoshida's tearful silver medal had an 11.4% viewership rate.  The evening men's wrestling and men's 50 km race walk segment from 10:00 to 11:50 p.m. scored a 10.7% rate, with the late night synchronized swimming segment from 11:55 pm. to 1:30 a.m. rate hitting 10.5%, both segments getting into double digits.

The Aug. 20 athletics segment from 8:15 to 11:11 a.m. that included Japan's men's 4x100 m relay silver medal recorded a viewership rate of 18.2%.  That day's highlight show had an 18.2% between 6:10 and 6:45 p.m. and a 16.3% rate between 7:30 and 8:45 p.m.  Rates were examined by Video Research Ltd. in the Kanto region for NHK's general Olympic broadcast except where noted.

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