Skip to main content

Asics and Waseda University Announce Partnership Aimed at College Sports Industry

https://www.wwdjapan.com/business/2016/03/03/00019811.html

translated by Brett Larner

Asics has formed a comprehensive partnership with Waseda University, a five-year agreement beginning March 2, 2016.  The three main objectives of the collaboration include research and development in sports products and sports medicine, sports-related human resources development and international exchange, and social contribution actions including volunteer activities and event organization.  The views and opinions of students on Waseda's 44 sports teams including its track and field and rugby programs will be incorporated in designing and developing the training gear and uniforms that they will actually use.

Asics CEO Motoi Oyama enthusiastically commented, "Although we have given partial support in the past, this is the first time that we have formed a partnership with a university as a whole.  Partnering with a school like Waseda University with high name recognition value and organization will not only increase brand value but, I am convinced, bring about new areas of future value.  Together with Waseda University we hope to help further develop Japanese university sports and to revolutionize the university sports industry.  Examining the situation of on-campus retail outlets, we may look at opening off-campus stores as well.  As just one university and one company it may be difficult to bring about a university sports industrial revolution, but I hope that we will be able to sow the seeds that lead to that happening."

In 2002 Waseda University signed a partnership agreement with Adidas Japan.  In October, 2014 Adidas opened a Waseda Sports Official Partner Shop on the Waseda campus selling Adidas products.  The shop closed in February this year.

Comments

Most-Read This Week

Additional Cost of Moving Olympic Marathons and Race Walks to Sapporo Expected to Total Almost $100 Million

Multiple officials confirmed on Dec. 6 that the total additional cost of the IOC's decision to move the Tokyo 2020 Olympic marathons and race walks to Sapporo will be under 10 billion yen [~$92 million USD], likely totaling in the 7 to 8 billion yen range [~$65 million to $75 million USD]. The exact amount is still undetermined due to the IOC's rejection of the Organizing Committee's proposed two-lap course earlier this week, but the Organizing Committee intends to go ahead with this budget estimate.

Initially the IOC had decreed that the events should start and finish at Sapporo Dome. But with no access gate capable of handling a marathon, the construction costs necessary to make Sapporo Dome a suitable venue were said to be in the area of several billion yen [tens of millions of USD]. When the IOC made its proclamation that the road events would be relocated to Sapporo, the Citizens First Association group within the Tokyo Metropolitan Government estimated that the cost…

Jepchirchir Wins Saitama, Yugeta Breaks Own 60+ WR, Yamaguchi Breaks Own Nara CR - Weekend Marathon Highlights

Two of Japan's main year-ending marathons celebrated anniversary runnings this year, with the Saitama International Marathon holding its 5th edition and the Nara Marathon marking ten years.

Former half marathon world record holder Peres Jepchirchir (Kenya) dropped the competition at 30 km to win in Saitama. Within the first kilometer an all-African lead group had left top Japanese entrants Kaori Yoshida (Team RxL) and Kasumi Yoshida (Nitori), and Nina Savina (Belarus) behind. The lead group quickly rounded down to four, Jepchirchir and Ethiopian trio Fatuma Sado, Belaynesh Oljira and Rahma Tusa. #1-ranked Oljira slipped off early in the second half, and when the pacers stopped at 30 km Jepchirchir had no trouble getting rid of Tusa and Sado.

Jepchirchir took 1st in a PB of 2:23:50, with Sado a distant 2nd in 2:26:45. After 35 km Tusa ran into trouble, stopping and stretching out her legs and losing ground first to Oljira, 3rd in 2:27:11, and then Savina, who ran a PB 2:28:44 for …

61-Year-Old Mariko Yugeta Becomes First 60+ Woman to Go Sub-Three

61-year-old Mariko Yugeta of Saitama has become the first 60+ woman in history to run faster than three hours in the marathon. At the Nov. 3 Shimonoseki Kaikyo Marathon Yugeta ran 2:59:15 for 3rd place, smashing the 60+ world record of 3:02:50 by a wide margin. It was her 99th marathon and just shy of her PB of 2:58:05. When reporters visited her for an interview she was in the middle of a track session with a high school track team, doing a menu of 3000/2000/1000 m intervals in 11:23, 7:22 and 3:33. Yugeta said her daily routine includes 3 minutes standing on an inclined board every morning while brushing her teeth, and that she believes she can run 2:57.

source article:
https://runnet.jp/smp/topics/runnerstv/191118.html
translated and edited by Brett Larner