Skip to main content

Asics and Waseda University Announce Partnership Aimed at College Sports Industry

https://www.wwdjapan.com/business/2016/03/03/00019811.html

translated by Brett Larner

Asics has formed a comprehensive partnership with Waseda University, a five-year agreement beginning March 2, 2016.  The three main objectives of the collaboration include research and development in sports products and sports medicine, sports-related human resources development and international exchange, and social contribution actions including volunteer activities and event organization.  The views and opinions of students on Waseda's 44 sports teams including its track and field and rugby programs will be incorporated in designing and developing the training gear and uniforms that they will actually use.

Asics CEO Motoi Oyama enthusiastically commented, "Although we have given partial support in the past, this is the first time that we have formed a partnership with a university as a whole.  Partnering with a school like Waseda University with high name recognition value and organization will not only increase brand value but, I am convinced, bring about new areas of future value.  Together with Waseda University we hope to help further develop Japanese university sports and to revolutionize the university sports industry.  Examining the situation of on-campus retail outlets, we may look at opening off-campus stores as well.  As just one university and one company it may be difficult to bring about a university sports industrial revolution, but I hope that we will be able to sow the seeds that lead to that happening."

In 2002 Waseda University signed a partnership agreement with Adidas Japan.  In October, 2014 Adidas opened a Waseda Sports Official Partner Shop on the Waseda campus selling Adidas products.  The shop closed in February this year.

Comments

Most-Read This Week

Today's Race - Samuel Wanjiru Rocks the 2004 National High School Ekiden

Future Beijing Olympics marathon gold medalist Samuel Wanjiru runs a still-standing Third Stage course record to lead Sendai Ikuei H.S. to the National High School Boys Ekiden Championships title. The team's winning time, a course record at the time, is still the second-fastest ever.

T-Minus About 100 Days to a National Record - Hitomi Niiya's Complete Training for Her Half Marathon NR in Houston

At the Jan. 19 Aramco Houston Half Marathon, Hitomi Niiya ran 1:06:38 to break Kayoko Fukushi's 2006-era national record with support from JRN. Former men's 800 m national record holder Masato Yokota, 32, coached Niiya to that record. Over the next three days he is publishing Niiya's complete training diary for the months leading up to Houston. JRN will be publishing them in English with permission.



To people who aren't interested this will just be a list of numbers, but I thought it might help the hardcore track maniacs kill some time if I got Niiya's consent to publish her training diary for the 100 days leading up to Houston. Please do not reproduce this info without permission. You're more than welcome to give these workouts a go (although I can't guarantee you'll survive).

Notes in advance
・Easy jogs were once a day on Friday and Sunday, twice a day on other days.
・Strength training every day except Sunday.
・Daily mileage totaled about 30 km. Friday…

Today's Race - 2017 National High School Girls Ekiden

Sendai Ikuei H.S. and Nagano Higashi H.S. go after defending champ Osaka Kunei Joshi Gakuin H.S. at the 2017 National High School Girls Ekiden Championships.