Mitsubishi UFJ to Acquire Naming Rights to Tokyo National Stadium

Parties involved in the situation confirmed this week that the Mitsubishi UFJ Financial Group is in the final stage of acquiring naming rights to the National Stadium in Shinjuku, Tokyo effective 2026. The contract is estimated to be worth ¥2 billion per year (~$13 million USD), with a total value of ¥10 billion (~$65.5 million USD) over the contract's 5-year term. It will be the largest domestic stadium naming rights deal in Japanese history.

According to an involved source, the stadium's name will include the MUFG acronym but is likely to retain the current "National." Mitsubishi UFJ will become involved in the stadium's management, seeking to increase customer interaction through events and other plans.

The National Stadium, the main venue for the 2021 Tokyo Olympic and Paralympic Games, was privatized in April this year and is operated by the Japan National Stadium Entertainment group, a management firm jointly held by NTT Docomo, J. League and other entities. JNSE has a ¥52.8 billion (~$345 million USD) contract with the Japan Sport Council for the facility's operating rights. The firm has cited naming rights as one of its primary sources of revenue.

source article:

https://news.jp/i/1348139495525614295#

translated by Brett Larner

Comments

Most-Read This Week

Australian YouTuber Handed Lifetime Ban by Ageo City Half Marathon After Running 1:06 with Another Runner's Bib (updated)

After discussion with their race's chief JAAF referee, on Nov. 27 the organizers of the Ageo City Half Marathon handed down a lifetime ban from their event against 36-year-old Australian Matt Inglis Fox for running the Nov. 15 race wearing the bib number of another JAAF-registered runner. The incident came to light after Fox posted on his personal Instagram account that he had run a PB of 1:06:33 and finished 203rd in Ageo with a 10 km split of 31:03, along with photos and video of himself in the race wearing a bib number beginning with 11. Fox did not appear in the results by name or in that time or place, the closest match being a 1:06:54 gross, 1:06:50 net finish time with a 31:21 10 km split for 18th place in the JAAF-registered division and 209th overall by bib number 1129, registered to a non-Japanese Tokyo-resident club runner. The club runner, Harrisson Uk , readily confirmed that he had given his bib to Fox, saying, "I gave my number to Matt. It wasn't me."...

Australian Male Arrested on Drug Smuggling Charges After Entering Japan for Osaka Marathon

On Apr. 9 the Kinki Region Bureau of Health, Labor and Welfare's Drug Control Division arrested Matthew Inglis Fox , 38, an Australian business owner of no known fixed address, on charges of violating the importation regulations of the Narcotics Control Act by smuggling tablets containing marijuana elements from the United States. The suspect had entered Japan in February to run in the Osaka Marathon . The suspect was arrested on suspicion of smuggling approximately 12 pills containing marijuana by sending them from a U.S. airport to Osaka's Kansai Airport using an international courier service on Feb. 19. The Osaka branch of the Customs Service discovered the tablets in arriving cargo and suspected them to be narcotics. Customs contacted the Narcotics Control Division, which then began its investigation of the case. According to the Narcotics Control Division, the suspect denies the charges. Translator's note: Fox, who received a lifetime ban from the Ageo City Half Mara...

How it Happened

Ancient History I went to Wesleyan University, where the legend of four-time Boston Marathon champ and Wes alum Bill Rodgers hung heavy over the cross-country team. Inspired by Koichi Morishita and Young-Cho Hwang’s duel at the 1992 Barcelona Olympics I ran my first marathon in 1993, qualifying for Boston ’94 where Bill was kind enough to sign a star-struck 20-year-old me’s bib number at the expo. Three years later I moved to Japan for grad school, and through a long string of coincidences I came across a teenaged kid named Yuki Kawauchi down at my neighborhood track. I never imagined he’d become what he is, but right from the start there was just something different about him. After his 2:08:37 breakthrough at the 2011 Tokyo Marathon he called me up and asked me to help him get into races abroad. He’d finished 3rd on the brutal downhill Sixth Stage at the Hakone Ekiden, and given how he’d run the hills in the last 6 km at Tokyo ’11 I thought he’d do well at Boston or New York. “I...

japan running news

Search This Blog