Skip to main content

Daiso, Discount Shop Chain With 85% Female Employees, Launches Women's Ekiden Team

At a press conference in Hiroshima on Mar. 20 national 100 yen shop chain Daiso Sangyo announced its sponsorship of the new Daiso women's ekiden team beginning Apr. 1 this year. The new team's inaugural head coach will be local Sera H.S. coaching legend Shinya Iwamoto, 53. The team's initial roster will include five 18-year-old athletes who graduated from high school this month, three of them from Sera including the team's star runner Koto Hiramura.

Iwamoto was born in Higashi Hiroshima. As a senior at Sera H.S. he won the Fourth Stage at the National High School Ekiden, going on to attend Fukuoka University. After graduating he became a junior high school teacher before becoming head coach of the Sera boys in 2004. In 2006 Sera won the National High School Ekiden for the first time in 32 years. In 2010 Iwamoto became the Sera girls' head coach as well, and in 2015 the school became only the second in history to win both the boys' and girls' national titles. All told the Sera boys and girls took six national wins under his leadership.

Iwamoto will retire from his position at Sera, replaced as head coach by Shuhei Daikuya, 28. The new Daiso team will be based in Higashi Hiroshima, where Iwamoto still resides. Hopes are high that it will become a national-level contender. Along with the Tenmaya and Edion teams it will be the third women's corporate team based in Hiroshima. "I definitely feel the pressure," said Iwamoto. "We have to perform. I want to get rid of whatever anxiety we might be feeling and move forward with a sense of anticipation.This is a step I've been considering for several years, and we now have the resources to make it happen. We plan to make the National Corporate Women's Ekiden Qualifier within three years, qualify for the National Corporate Women's Ekiden within five years, and win it within ten years. We want to make this a team that the people of Hiroshima will love."

The team's initial five members will all be employed by Daiso Sangyo, working in its shops in the morning twice a week. The rest of their time will be devoted to training. A team dormitory well-equipped with training facilities was completed in January. Team manager Kinya Ogawa, 59, commented, "We want to make a contribution not only to the popularity of athletics within Hiroshima prefecture but also to contribute to society by helping serve as a doorway for more people to become active in the sport. 85% of Daiso Sangyo's employees are women. The majority of its customers are also women, supported in their daily lives by their fellow women. In the same spirit of supporting women we have formed this women's ekiden team."

source articles:
https://headlines.yahoo.co.jp/hl?a=20190320-00000104-dal-spo
https://this.kiji.is/480847983252816993?c=468279024063284321
translated and edited by Brett Larner

Buy Me A Coffee

Comments

Nat said…
I love this website! I'm Japanese and this website provides the best japanese running news. Thank you!

Most-Read This Week

Everything You Need to Know About the 2026 Hakone Ekiden

The Hakone Ekiden is the world's biggest road race, 2 days of road relay action with Japan's 20 best university teams racing 10 half marathon-scale legs from central Tokyo to the mountains east of Mount Fuji and back. The level just keeps going higher and higher , hitting the point this year where there are teams with 10-runner averages of 13:33.10 for 5000 m, 27:55.98 for 10000 m, and 1:01:20 for the half marathon. It's never been better, and with great weather in the forecast it's safe to say this could be one of the best races in Hakone's 102-year history, especially on Day One. If you've seen it then you know NTV's live broadcast is the best sports broadcast in the world, with the pre-race show kicking off at 7:00 a.m. Japan time on the 2nd and 3rd and the race starting at 8:00 a.m. sharp. If you've got a VPN you should be able to watch it on TVer starting at 7:50 a.m. on the 2nd , and again at 7:50 a.m. on the 3rd . There's even a 2-hour high...

Kuroda Conquers the Mountain to Give Aoyama Gakuin the Hakone Ekiden Day One CR Again

After a wild New Year Ekiden corporate men's national championships yesterday that saw new CR on 6 of the race's 7 stages and a 7-second miss on the one that wasn't broken, Day One of the 102nd Hakone Ekiden more than lived up to what the pros had done 24 hours earlier. Only one runner, Chuo University 's Yamato Yoshii in 2022, had ever broken 61 minutes for the 21.3 km First Stage , but when Chuo's Daichi Shibata took it out on CR pace the entire field went with him. It took a while for Ageo City Half winner Rui Aoki of Izumo Ekiden champ Koku Gakuin University to move up to the front, but when he did it was decisive. Aoki crushed the CR in 1:00:28, 59:54 half marathon pace, and behind him the next both Shibata and the Kanto Region Student Alliance select team's So Kawasaki from Tsukuba University also went under Yoshii's old 1:00:40 record. 4th through 8th broke 61, setting the tone for the rest of the day. Chuo, KGU, last year's top 2 Aoyama...

GMO Wins First National Title at Era-Changing 2026 New Year Ekiden

Things have really been coming up fast the last year or so in Japanese distance running, but even so this year's New Year Ekiden really felt like the era has changed. GMO took the lead on the second of the race's 7 legs and went on to take over 2 minutes off the overall course record for the 100.0 km course, winning its first national title in 4:44:00. En route 6 of the 7 legs had new CR, a lot of them with multiple people breaking them, and the only leg that didn't, the 12.3 km First Stage, saw Shunpei Tomita of Logisteed run 34:23, only 7 seconds off the CR held by sub-27 Kenyan Martin Mathathi . The level at the collegiate Hakone Ekiden keeps going up up up , and that showed here as 3 of the new stage CR were set by guys in their first season in the corporate leagues who were some of the biggest stars at Hakone last year. Aoyama Gakuin University grad Aoi Ota sneaked in 1 second ahead of Toyota 's Jin Yuasa to set a 46:00 CR on the 15.9 km Fifth Stage. Collegi...