2022 Hakone Ekiden Broadcast Pulls in Only 33.4% Peak Viewership Rating While Courseside Crowds Triple
The Nippon Television broadcast of the 98th Hakone Ekiden on Jan. 2 and 3 generated average viewership ratings of 26.2% for the first day of the race and 28.4% for the second day , according to data released on Jan. 4. The overall average viewership rating for the two days was 27.2%. Last year's broadcast had average viewership of 31.0% on day one, 33.7% on day two, and an overall average of 32.3%, all the highest since the TV broadcast began in 1987. Peak viewership on the first day of this year's race came at 1:22 p.m. when winner Aoyama Gakuin University 's Hiroki Wakabayashi finished the uphill Fifth Stage, reaching 31.1%. The peak day two rating of 33.4% came at 9:05 a.m., just after the finish of the downhill Sixth Stage when Aoyama Gakuin's Yuki Takahashi held on to the team's lead and Juntendo University 's Keito Makase overtook Komazawa University 's Kohei Tsukuda in a duel for 2nd. Meanwhile, race organizers Kanto Gakuren announced that an ...