Skip to main content

Shiseido Women's Corporate Team to Shut Down


The Shiseido women's corporate team announced Oct. 14 that it will disband at the end of the fiscal year in March, 2027. A statement on the Shiseido site read, "In the midst of a rapidly changing society, to enhance both growth and profitability, Shiseido is focusing its global efforts on areas that hold a strong synergy with its core business. Given the major shifts in the environment since our founding and careful deliberation on our strategic direction, we have reached this decision."

The Shiseido women's team was founded the same year as the Tokyo International Women's Marathon in 1979 with an ambitious mission statement "aiming to make a mark at the international level." For nearly half a century since then it has been one of the leaders of women's athletics in Japan, with 2 Queens Ekiden national titles and marathon success including a 2nd-place finish at the 1993 Tokyo International Women's Marathon by Mari Tanigawa, 3-straight Olympic marathon appearances by Harumi Hiroyama, and Mao Ichiyama leading the Japanese team at the 2024 Paris Olympics.

Shiseido's current roster is led by road 10 km and women-only half marathon NR holder Rino Goshima, who set a new CR on the Queens Ekiden's Third Stage last year and has already qualified for next fall's MGC Race, the Los Angeles Olympics marathon trials. In April this year it recruited several new high-potential athletes after their graduation from university, making the suddenness of the announcement very surprising. With a solid 5th-place team finish at the Queens Ekiden last year, this year's race on Nov. 23 will be Shiseido's last.

Shiseido team management commented, "We prioritize the personal wishes of our athletes and staff above all else and will provide sincere support for each of them in securing their futures. We remain committed as always to providing all the support and peace of mind our company can offer in their pursuits as athletes up until the very end."

Translator's note: In 2021 Australian Melissa Duncan wrote about her experience running for the Shiseido team for 2 years.

Labels:

Comments

Anonymous said…
I was very surprised when I first heard this news. I never expected it. It's a shame for the newly recruited athletes who probably deliberated hard before deciding to join in April only to be greeted with this news 6 months later. I hope all the athletes and staff can find work elsewhere. I'm guessing Rino Goshima will either go solo or join another team or even possibly ponder retirement especially if her MGC race is unsuccessful next year. If she decides to go to another team they will be lucky to get her.
October 16, 2026 at 2:10 PM
Post a Comment

Most-Read This Week

Waseda Leads Top 7 Teams Under Izumo Ekiden CR, Ivy League Best-Ever 3rd (updated)

3rd last year, Waseda University scored its first Izumo Ekiden win since 2010, taking almost 2 minutes off the CR and leading the top 7 teams under the old record of 2:07:51 for the complete 6-stage, 45.1 km course. Waseda was 16 seconds back in 7th after the First Stage, but its 2nd runner Ojiro Honda made that up easily and put them 6 seconds out front. A massive 22:56 CR for the 8.5 km Third Stage by Shadrack Kipkemei (Nihon Univ.) dropped Waseda back to 2nd even though its runner Ryuki Suzuki broke the old CR too, but back-to-back CR on the next 2 stages by 1st-year Haruki Niizuma and Shunpei Yamaguchi put anchor Shinsaku Kudo out of reach of the rest of the field. Kudo duly won the 10.2 km anchor stage in 29:00, bypassing a 2:06 time entirely for a new 2:05:56 CR, just under 2:48/km average pace for the complete course. Defending champ Koku Gakuin University struggled a bit in the first half of the race but came on strong in the longer second half with 4th and 5th runners...
8 comments
Read more

Kipyegon Repeats, Toyo Wins Hakone Ekiden Qualifier in First Appearance in 21 Years

Back for the first time in 21 years after a disastrous 14th-place finish at the 102nd Hakone Ekiden this past January, Toyo University hit one out of western Tokyo's Showa Kinen Park with a solid win at the Hakone Ekiden Yosenkai, the half marathon that serves as the official qualifying race for the 103rd Hakone Ekiden. The top 10 teams in the Hakone auto-qualify for the following year, with the rest having to run the Yosenkai in October with a squad of 10 to 16 runners out of which the top 10 score on aggregate time, with the 10 fastest schools joining the Hakone field and top individuals from non-qualifying teams names to the Kanto Region Student Alliance select team to make up the complete Hakone field of 21. Driven in large part by an aggressive run from 3rd-year Yu Miyazaki , one of only 2 Japanese athletes to go with the big African contingent up front, Toyo won in 10:31:30, 1:03:09 or 2:59.6/km per athlete. As the first team to have broken the 3:00/km average pace barrie...
1 comment
Read more

Ngetich and Mutiso Take Down Tokyo Legacy Half CR

In its 5th edition the Tokyo Legacy Half Marathon scored 2 new course records via Kenyans from the Ikaika agency, with 10 km WR holder Agnes Ngetich blasting 3 minutes off the old record to win by over 4 in 1:04:23, and Alexander Mutiso skimming just 1 second under the CR for the win by 5 seconds in 59:51. The 2 races played out completely differently, even if the paydays were the same for the winners. Surrounded by an envelope of male runners all the way to the final 100 m, Ngetich was out hard on the downhill in the first 5 km, hitting it on sub-64 pace in 15:08 before leveling out on the flat middle 10 km. Her next 2 splits projected to 1:04:09 and 1:04:17, and even with the uphill back to the stadium in the last 5 km she didn't fall far off from that, winning in 1:04:23. Runner-up Tabitha Njeri Kamau was nearly a mile back in 1:08:28, with Kamau's Mitsui Sumitomo Kaijo teammate Kazuna Kanetomo dropping a 1:10:17 PB for 3rd. Now an independent, track Olympian Kaede Ha...
2 comments
Read more