Skip to main content

Mitsubishi UFJ to Acquire Naming Rights to Tokyo National Stadium



Parties involved in the situation confirmed this week that the Mitsubishi UFJ Financial Group is in the final stage of acquiring naming rights to the National Stadium in Shinjuku, Tokyo effective 2026. The contract is estimated to be worth ¥2 billion per year (~$13 million USD), with a total value of ¥10 billion (~$65.5 million USD) over the contract's 5-year term. It will be the largest domestic stadium naming rights deal in Japanese history.

According to an involved source, the stadium's name will include the MUFG acronym but is likely to retain the current "National." Mitsubishi UFJ will become involved in the stadium's management, seeking to increase customer interaction through events and other plans.

The National Stadium, the main venue for the 2021 Tokyo Olympic and Paralympic Games, was privatized in April this year and is operated by the Japan National Stadium Entertainment group, a management firm jointly held by NTT Docomo, J. League and other entities. JNSE has a ¥52.8 billion (~$345 million USD) contract with the Japan Sport Council for the facility's operating rights. The firm has cited naming rights as one of its primary sources of revenue.

source article:
translated by Brett Larner
photo © 2025 Brett Larner, all rights reserved

Buy Me A Coffee

Labels:

Comments

Post a Comment

Most-Read This Week

Federation Tells World Championships Marathoner Horibata To Go On Diet

http://hochi.yomiuri.co.jp/sports/etc/news/20110307-OHT1T00258.htm translated by Brett Larner Having made the 2011 World Championships marathon team by running a PB of 2:09:25 to come in 3rd overall and as the top Japanese finisher at the Mar. 6 Lake Biwa Mainichi Marathon, Hiroyuki Horibata (24, Team Asahi Kasei), talked to the media at Osaka Airport on Mar. 7. Following Sunday's race Rikuren director Keisuke Sawaki , 67, told Horibata, "Let's cut things down a bit until the World Championships," directing him to go on a diet. The 189 cm Horibata weighs 72 kg [~6'3", 160 lbs]. When he joined Team Asahi Kasei in 2005 at age 18 he weighed 65 kg, and this weight is still generally listed on his profile at races and in the media. "For some reason it never changes," he said with a grin. His coach Takeshi Soh , 58, commented, "If he was hungrier for glory his world would change completely," slapping the 'heavyweight division runner...
Post a Comment
Read more

Nagoya Asian Games Test Event Canceled After Insulation Falls From Venue Ceiling

A section of insulation material fell from the ceiling of Nagoya Kinjo Futo Arena, the official venue for squash competition at September's Nagoya Asian Games. There were no injuries, but the city suspended use of the arena until its safety could be guaranteed, resulting in the cancelation of the Asian Games squash test event which was scheduled to have begun on May 14. It is not yet clear whether the arena will be usable for the Asian Games as planned. According to city officials, arena staff found that the insulation material had fallen onto a work walkway 13 m above the ground on the night of May 11. The fallen material was 3.6 m long, 50 cm wide and 2.5 km thick, and was found to be waterlogged. The cause of the accident is unknown, but it is possible that it was caused by rainwater leaking in from the roof. The same insulation material is installed across the entire ceiling, and the city plans to check for the extent of the possible flooding. Asked whether the arena will be re...
Post a Comment
Read more

Everything You Need to Know About the 2026 Hakone Ekiden

The Hakone Ekiden is the world's biggest road race, 2 days of road relay action with Japan's 20 best university teams racing 10 half marathon-scale legs from central Tokyo to the mountains east of Mount Fuji and back. The level just keeps going higher and higher , hitting the point this year where there are teams with 10-runner averages of 13:33.10 for 5000 m, 27:55.98 for 10000 m, and 1:01:20 for the half marathon. It's never been better, and with great weather in the forecast it's safe to say this could be one of the best races in Hakone's 102-year history, especially on Day One. If you've seen it then you know NTV's live broadcast is the best sports broadcast in the world, with the pre-race show kicking off at 7:00 a.m. Japan time on the 2nd and 3rd and the race starting at 8:00 a.m. sharp. If you've got a VPN you should be able to watch it on TVer starting at 7:50 a.m. on the 2nd , and again at 7:50 a.m. on the 3rd . There's even a 2-hour high...
3 comments
Read more