Skip to main content

Daiso, Discount Shop Chain With 85% Female Employees, Launches Women's Ekiden Team

At a press conference in Hiroshima on Mar. 20 national 100 yen shop chain Daiso Sangyo announced its sponsorship of the new Daiso women's ekiden team beginning Apr. 1 this year. The new team's inaugural head coach will be local Sera H.S. coaching legend Shinya Iwamoto, 53. The team's initial roster will include five 18-year-old athletes who graduated from high school this month, three of them from Sera including the team's star runner Koto Hiramura.

Iwamoto was born in Higashi Hiroshima. As a senior at Sera H.S. he won the Fourth Stage at the National High School Ekiden, going on to attend Fukuoka University. After graduating he became a junior high school teacher before becoming head coach of the Sera boys in 2004. In 2006 Sera won the National High School Ekiden for the first time in 32 years. In 2010 Iwamoto became the Sera girls' head coach as well, and in 2015 the school became only the second in history to win both the boys' and girls' national titles. All told the Sera boys and girls took six national wins under his leadership.

Iwamoto will retire from his position at Sera, replaced as head coach by Shuhei Daikuya, 28. The new Daiso team will be based in Higashi Hiroshima, where Iwamoto still resides. Hopes are high that it will become a national-level contender. Along with the Tenmaya and Edion teams it will be the third women's corporate team based in Hiroshima. "I definitely feel the pressure," said Iwamoto. "We have to perform. I want to get rid of whatever anxiety we might be feeling and move forward with a sense of anticipation.This is a step I've been considering for several years, and we now have the resources to make it happen. We plan to make the National Corporate Women's Ekiden Qualifier within three years, qualify for the National Corporate Women's Ekiden within five years, and win it within ten years. We want to make this a team that the people of Hiroshima will love."

The team's initial five members will all be employed by Daiso Sangyo, working in its shops in the morning twice a week. The rest of their time will be devoted to training. A team dormitory well-equipped with training facilities was completed in January. Team manager Kinya Ogawa, 59, commented, "We want to make a contribution not only to the popularity of athletics within Hiroshima prefecture but also to contribute to society by helping serve as a doorway for more people to become active in the sport. 85% of Daiso Sangyo's employees are women. The majority of its customers are also women, supported in their daily lives by their fellow women. In the same spirit of supporting women we have formed this women's ekiden team."

source articles:
https://headlines.yahoo.co.jp/hl?a=20190320-00000104-dal-spo
https://this.kiji.is/480847983252816993?c=468279024063284321
translated and edited by Brett Larner

Buy Me A Coffee

Comments

Nat said…
I love this website! I'm Japanese and this website provides the best japanese running news. Thank you!

Most-Read This Week

Nagoya Asian Games Test Event Canceled After Insulation Falls From Venue Ceiling

A section of insulation material fell from the ceiling of Nagoya Kinjo Futo Arena, the official venue for squash competition at September's Nagoya Asian Games. There were no injuries, but the city suspended use of the arena until its safety could be guaranteed, resulting in the cancelation of the Asian Games squash test event which was scheduled to have begun on May 14. It is not yet clear whether the arena will be usable for the Asian Games as planned. According to city officials, arena staff found that the insulation material had fallen onto a work walkway 13 m above the ground on the night of May 11. The fallen material was 3.6 m long, 50 cm wide and 2.5 km thick, and was found to be waterlogged. The cause of the accident is unknown, but it is possible that it was caused by rainwater leaking in from the roof. The same insulation material is installed across the entire ceiling, and the city plans to check for the extent of the possible flooding. Asked whether the arena will be re...

Hakone Ekiden Qualifying Race Entry Roster Sizes Increased from 14 to 16

Hakone Ekiden organizers KGRR have announced details for the qualifying half marathon for next year's 103rd Hakone Ekiden. The Yosenkai qualifying race will be held Oct. 17 in Tachikawa, Tokyo. The combined times of the 10 fastest finishers from each participating team will be used for team scoring, with the 10 fastest teams going on the the main event next January and top-placing individuals from teams that do not qualify being names to the Kanto Region Student Alliance select team. One change from previous years is that the number of runners each school can enter has been increased from 14 to 16. Teams will still only be allowed to have from 10 to 12 athletes on the starting line, but the move gives coaches greater flexibility in making the final decision on their starting rosters. No changes have been made to the qualifying times of 34:00 for 10000 m or 1:13:00 for the half marathon, and the new earlier starting time of 8:30 a.m. introduced last year in an effort to mitigate ...

Nomura and Odagiri Go 3-4 at Zevenheuvelenloop 15 km

2010 Zevenheuvelenloop 15 km Nijmegen, Netherlands, 11/21/10 Women click here for complete women's results 1. Genet Getaneh (Ethiopia) - 47:53 2. Florence Kiplagat (Kenya) - 48:07 3. Sayo Nomura (Meijo Univ.) - 49:43 4. Aki Odagiri (Meijo Univ.) - 51:37 5. Benita Willis (Australia) - 51:51 Men click here for complete men's results 1. Leonard Patrick Komon (Kenya) - 41:13 - WR 2. Abera Kuma (Ethiopia) - 42:01 3. Ayele Abshiro (Ethiopia) - 42:01 4. Abraham Kiplimo (Uganda) - 43:03 5. Berhanu Delale (Ethiopia) - 43:08 ----- 14. Kazuya Watanabe (Team Sanyo Tokushu Seiko) - 45:31