Skip to main content

Daiso, Discount Shop Chain With 85% Female Employees, Launches Women's Ekiden Team

At a press conference in Hiroshima on Mar. 20 national 100 yen shop chain Daiso Sangyo announced its sponsorship of the new Daiso women's ekiden team beginning Apr. 1 this year. The new team's inaugural head coach will be local Sera H.S. coaching legend Shinya Iwamoto, 53. The team's initial roster will include five 18-year-old athletes who graduated from high school this month, three of them from Sera including the team's star runner Koto Hiramura.

Iwamoto was born in Higashi Hiroshima. As a senior at Sera H.S. he won the Fourth Stage at the National High School Ekiden, going on to attend Fukuoka University. After graduating he became a junior high school teacher before becoming head coach of the Sera boys in 2004. In 2006 Sera won the National High School Ekiden for the first time in 32 years. In 2010 Iwamoto became the Sera girls' head coach as well, and in 2015 the school became only the second in history to win both the boys' and girls' national titles. All told the Sera boys and girls took six national wins under his leadership.

Iwamoto will retire from his position at Sera, replaced as head coach by Shuhei Daikuya, 28. The new Daiso team will be based in Higashi Hiroshima, where Iwamoto still resides. Hopes are high that it will become a national-level contender. Along with the Tenmaya and Edion teams it will be the third women's corporate team based in Hiroshima. "I definitely feel the pressure," said Iwamoto. "We have to perform. I want to get rid of whatever anxiety we might be feeling and move forward with a sense of anticipation.This is a step I've been considering for several years, and we now have the resources to make it happen. We plan to make the National Corporate Women's Ekiden Qualifier within three years, qualify for the National Corporate Women's Ekiden within five years, and win it within ten years. We want to make this a team that the people of Hiroshima will love."

The team's initial five members will all be employed by Daiso Sangyo, working in its shops in the morning twice a week. The rest of their time will be devoted to training. A team dormitory well-equipped with training facilities was completed in January. Team manager Kinya Ogawa, 59, commented, "We want to make a contribution not only to the popularity of athletics within Hiroshima prefecture but also to contribute to society by helping serve as a doorway for more people to become active in the sport. 85% of Daiso Sangyo's employees are women. The majority of its customers are also women, supported in their daily lives by their fellow women. In the same spirit of supporting women we have formed this women's ekiden team."

source articles:
https://headlines.yahoo.co.jp/hl?a=20190320-00000104-dal-spo
https://this.kiji.is/480847983252816993?c=468279024063284321
translated and edited by Brett Larner

Buy Me A Coffee

Comments

Nat said…
I love this website! I'm Japanese and this website provides the best japanese running news. Thank you!

Most-Read This Week

National University Championships Entry Lists and Streaming

The 95th National University Track and Field Championships run Friday through Monday at Nissan Stadium in Yokohama. The complete meet schedule and live results are here . The 10000 m races were already held separately earlier this season. Streaming starts at 9:00 a.m. Saturday Japan time, with separate field event channels and Day 2 and 3 streaming here . Top entries in each event with best performance in the qualifying window: Men 100 m Shoma Yamamoto (Hiroshima Univ.) - 10.04 Fukuto Komuro (Chuo Univ.) - 10.07 Naoki Nishioka (Tsukuba Univ.) - 10.09 Riku Oishi (Toyo Univ.) - 10.13 Kaito Kuroki (Chuo Univ.) - 10.14 Ryunosuke Mizuno (Waseda Univ.) - 10.14 Yugo Haitamataira (Juntendo Univ.) - 10.17 Shun Miyashita (Daito Bunka Univ.) - 10.19 200 m Akira Hayashi (Keio Univ.) - 20.36 Tomoru Funaki (Daito Bunka Univ.) - 20.39 Oma Asai (Tsukuba Univ.) - 20.47 Reishin Yamamoto (Toyo Univ.) - 20.49 Shingo Suzuki (Tokai Univ.) - 20.54 Haruto Nakamura (Fukuoka Univ.) - 20.55 400 m Shinya Hayashi...

Yuasa and Niiya Win Hokkaido Marathon, 6 Qualify for Olympic Trials

  Six more people picked up qualifying spots for next year's MGC Race at yesterday's Hokkaido Marathon in Sapporo, guaranteeing themselves places at Japan's 2028 Los Angeles Olympics marathon trials. In the men's race, Hibiki Yoshida tried to break away from the massive lead group at 30 km, opening a 25-second lead between there and 35 km before getting cut down by the chase trio of Jin Yuasa , Ken Tansho and Masato Arao . All three stayed together until the very end, Yuasa showing the same kind of closing speed he had in winning 2025 Nobeoka Nishi Nippon Marathon and pulling away to win in 2:10:46. The debuting Tansho was next in 2:10:55, with Arao, 6th at last year's Sydney Marathon in an excellent 2:07:42, 3rd here in 2:10:59. By clearing 2:12:00 all three picked up MGC qualifying spots, freeing them up to go overseas next spring. Continuing a great season, Soka University 's Shoki Yamaguchi was 4th in 2:11:47, missing out on trials qualification but bea...

Monterey Welcomes Student-Athletes from Sister City Nanao, Japan

a press release by the Monterey-Nanao Cross Country Exchange Project photos here Fourteen student-athletes from Nanao High School in Ishikawa Prefecture, Japan, recently completed a weeklong visit to the Monterey Peninsula as part of the Monterey–Nanao Cross Country Exchange Project , bringing together young people from the two Sister Cities through running, education, environmental stewardship, cultural exchange, and friendship. The seven boys and seven girls from Nanao were paired with 14 members of the Monterey High School cross country team and stayed in their homes throughout the visit. The week marked the first half of a reciprocal exchange that will continue when the Monterey students travel to Nanao later this year. The visitors received their first introduction to Monterey shortly after arriving at Monterey High School, walking with their hosts to Sister City Park and gathering for photographs beside the sign honoring Nanao — a fitting beginning for a week devoted to bringin...