Skip to main content

Wanjiru Signs $3 Million Sponsorship Deal With Savas Sports Supplement Maker

http://www.asahi.com/sports/update/1111/SEB200811110022.html

translated by Brett Larner

Management for Beijing Olympics men's marathon gold medalist Samuel Wanjiru (22, Kenya) announced on Nov. 11 that Wanjiru has signed a sponsorship deal with Meiji Seika, makers of the sports supplement Savas. The two parties signed a contract extending from Nov. 1 through Nov. 2009 but have an agreement for the company's sponsorship to continue until 2018, a period covering the 2016 Olympics, with a total value of USD $3 million over this ten year span. The sponsorship deal frees Wanjiru to focus on his goals of a world record in the marathon and a second Olympic gold medal. In return Wanjiru will wear the Savas logo on his uniform, an arrangement similar to Savas' sponsorship of Japan's top soccer team, the J1 League Urawa Reds.

Wanjiru graduated from Miyagi Prefecture's Sendai Ikuei High School and joined Team Toyota Kyushu is 2005. Just before this summer's Beijing Olympics he resigned from the team, saying he wanted to focus on the marathon. Since the Olympics he has split his time between training in Fukuoka and in Kenya.

Translator's note: Wanjiru's sponsorship deal is almost unprecedented in Japan, particularly for men, and may well have an impact on the structure of the jitsugyodan team system. Savas also looks to be banking upon Tokyo winning its 2016 Olympics bid and upon Wanjiru winning gold on home soil.

Comments

Anonymous said…
Also look for SAVAS to come out with a Yam Porridge product in one of those squeeze pouches, available soon at your local 7-11/Lawsons/Mini-stop/FamilyMarto for 210 yen.

Most-Read This Week

National University Championships Entry Lists and Streaming

The 95th National University Track and Field Championships run Friday through Monday at Nissan Stadium in Yokohama. The complete meet schedule and live results are here . The 10000 m races were already held separately earlier this season. Streaming starts at 9:00 a.m. Saturday Japan time, with separate field event channels and Day 2 and 3 streaming here . Top entries in each event with best performance in the qualifying window: Men 100 m Shoma Yamamoto (Hiroshima Univ.) - 10.04 Fukuto Komuro (Chuo Univ.) - 10.07 Naoki Nishioka (Tsukuba Univ.) - 10.09 Riku Oishi (Toyo Univ.) - 10.13 Kaito Kuroki (Chuo Univ.) - 10.14 Ryunosuke Mizuno (Waseda Univ.) - 10.14 Yugo Haitamataira (Juntendo Univ.) - 10.17 Shun Miyashita (Daito Bunka Univ.) - 10.19 200 m Akira Hayashi (Keio Univ.) - 20.36 Tomoru Funaki (Daito Bunka Univ.) - 20.39 Oma Asai (Tsukuba Univ.) - 20.47 Reishin Yamamoto (Toyo Univ.) - 20.49 Shingo Suzuki (Tokai Univ.) - 20.54 Haruto Nakamura (Fukuoka Univ.) - 20.55 400 m Shinya Hayashi...

Yuasa and Niiya Win Hokkaido Marathon, 6 Qualify for Olympic Trials

  Six more people picked up qualifying spots for next year's MGC Race at yesterday's Hokkaido Marathon in Sapporo, guaranteeing themselves places at Japan's 2028 Los Angeles Olympics marathon trials. In the men's race, Hibiki Yoshida tried to break away from the massive lead group at 30 km, opening a 25-second lead between there and 35 km before getting cut down by the chase trio of Jin Yuasa , Ken Tansho and Masato Arao . All three stayed together until the very end, Yuasa showing the same kind of closing speed he had in winning 2025 Nobeoka Nishi Nippon Marathon and pulling away to win in 2:10:46. The debuting Tansho was next in 2:10:55, with Arao, 6th at last year's Sydney Marathon in an excellent 2:07:42, 3rd here in 2:10:59. By clearing 2:12:00 all three picked up MGC qualifying spots, freeing them up to go overseas next spring. Continuing a great season, Soka University 's Shoki Yamaguchi was 4th in 2:11:47, missing out on trials qualification but bea...

Monterey Welcomes Student-Athletes from Sister City Nanao, Japan

a press release by the Monterey-Nanao Cross Country Exchange Project photos here Fourteen student-athletes from Nanao High School in Ishikawa Prefecture, Japan, recently completed a weeklong visit to the Monterey Peninsula as part of the Monterey–Nanao Cross Country Exchange Project , bringing together young people from the two Sister Cities through running, education, environmental stewardship, cultural exchange, and friendship. The seven boys and seven girls from Nanao were paired with 14 members of the Monterey High School cross country team and stayed in their homes throughout the visit. The week marked the first half of a reciprocal exchange that will continue when the Monterey students travel to Nanao later this year. The visitors received their first introduction to Monterey shortly after arriving at Monterey High School, walking with their hosts to Sister City Park and gathering for photographs beside the sign honoring Nanao — a fitting beginning for a week devoted to bringin...